Katherine Dodds (AKA “Kat”) got her start in advertising at Adbusters and learned to run a company through her work with The Corporation, Canada’s top-grossing documentary of all time and winner of 26 international awards. Founder and creative director of Hello Cool World since 2001, she is known for highly effective and heartfelt transmedia campaigns in film, video, print and digital. She masterminded The Corporation film's infamous brand, produced the digital media component, and directed the audience engagement campaign in four countries.
In 2007 she received a “Woman of Vision” award from Women in Film for her work in interactive media. She went on to work with director Mark Achbar to re-cut The Corporation into a shorter version, which Hello Cool World distributes. As an impact producer, she successfully crowdfunded to get the film free to 1,000 schools. She is also the creator of the #4Eva campaign for organ donation and cystic fibrosis awareness centred around the film 65_RedRoses, which launched in the US on Oprah Winfrey's documentary club on OWN. Closer to home, she partnered with BC Transplant to get the film free to BC high schools.
Hello Cool World’s entire mission has been about producing impact whether a project is very localized or broad in scope. Using the power of branding for storytelling campaigns that take on social issues, and using social media to engage publics, we are at the forefront of new ways to create and evaluate community-based creative and research projects. Demonstrating success through stories will feed forward to new work — a process we like to describe as 'going spiral.'
When not working on community media projects, PSAs, documentary films and health promotion campaigns, Kat is a frequent public speaker and workshop leader. She co-authored the book Picturing Transformation, Nexw'áyansut which features 15 years of Nancy's Bleck's photography around the Uts'am Witness Project (2013, Figure 1 Publishing). Recently she has been directing a number of different digital media projects in partnership with Arts Health BC and Sisters Speak as well as for The Circle on Philanthropy, Reconciliation Canada, and the Canim Lake Band.
Kat has an MA from the University of Leeds, UK, and a BFA from the University of Victoria.