Community

LACE - Making Health Fashionable!

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model. 

By My Name

Project Description

"By My Name" was the fourth video in the Star in Your Own Stories workshop series we did in collaboration with Chee Mamuk and First Nations communities, in this case the Nak'azdli band in Ft. St James, BC.
 

ImmunizeBC

Project Description

Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.

Circles of Understanding

Project Description

Circles of Understanding is a program that educates the public about the history of residential schools in Canada. Over two years we did two photoshoots, the first with Elders and youth around the impact of residentials schools across the generations, and the second with celebrating resilience and the many accomplishments of indigenous people. These portrait photos and stories became content for a website and workshop and print materials. Excerpts pictured here are from the two brochures and, and 20 display banners.

Client & Partner Vancouver Aboriginal Community Policing Centre Society

65_RedRoses

Project Description

65_RedRoses is an internationally award winning documentary and an official selection of the Oprah Winfrey Network's Documentary Club. Co-directed by Nimisha Mukerji and Philip Lyall, the film follows the story of Eva Markvoort, a young woman with cystic fibrosis on the wait list for a double lung transplant. It was Eva's wish that the film be used to campaign for organ donation and CF Awareness. We created the international #4Eva campaign, and are distributing the film in Canada. We partnered with BC Transplant who licenced the film to be used freely by all high schools in BC.

Around the Kitchen Table

Project Description

Around the Kitchen table is a program of Chee Mamuk that works with communities around HIV. We created this video for Chee Mamuk and the recently formed First Nations Health Authority.

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