Fundraising

Give Something Big

Project Description

After a succesful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.

Take Back the Day

Project Description

In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.

The Corporation Film & Campaign

Project Description

The Corporation is Canada's top-grossing documentary of all time and winner of 26 international awards. We've done the branding for the film and campaign. We had a very successful crowdfunding campaign that raised money for the relaunch of the film for the 10th Anniversary which we are giving away to 1000 schools. The Corporation also partnered with Shadows of Liberty and Move to Amend to create a special mashup of our three films.

65_RedRoses

Project Description

65_RedRoses is an internationally award winning documentary and an official selection of the Oprah Winfrey Network's Documentary Club. Co-directed by Nimisha Mukerji and Philip Lyall, the film follows the story of Eva Markvoort, a young woman with cystic fibrosis on the wait list for a double lung transplant. It was Eva's wish that the film be used to campaign for organ donation and CF Awareness. We created the international #4Eva campaign, and are distributing the film in Canada. We partnered with BC Transplant who licenced the film to be used freely by all high schools in BC.