Marketing Campaign

Jordan's Principle in BC

Project Description

Jordan's Principle is meant to prevent First Nations children from being denied essential services or experiencing delays in receiving them. We created campaign materials to communicate about Jordan's Principle in BC, including video and radio ads, brochures, print materials, editorials, and more. We also developed a social media advertising plan. (Other videos can be viewed here and here.)

Fostering Connections - Video

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. In addition to print and other materials, we produced 5 videos featuring the amazing stories of BC families: Mitchel, Russell and DarrellLeslie and James, Guy and the longer mini-doc shown above.

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)

Fostering Connections

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. Featuring the amazing stories of BC families supporting young people in their care, we developed the messaging and creative, and ran the advertising campaign. We also produced four 30 second videos and a longer mini-doc.

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)

Give Something Big

Project Description

After a succesful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.

Take Back the Day

Project Description

In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.

Get Checked Online

Project Description

GetCheckedOnline.com is a new, online STI/HIV testing service. We developed the overarching brand 'storyworld' and a range of promotional materials tailored to different communities, in close consultation with the BCCDC and stakeholders from regional health authorities. Three distinct concepts were put forth for audience focus testing which were then honed into the final designs that launched in January 2016 in the first phase of the program's expansion.

Client Clinical Prevention Services division, BC Centre for Disease Control

Generation Hep

Project Description

We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.

Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families

Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding

Love Intersections

Project Description

Love Intersections started as a blog project between several queer people of colour (QTIPOC) who were looking for an avenue to respond to the racism experienced from and within the queer community. As a group of cutiePOC activists, artists, and friends, we find reprieve in creative and meaningful ways to build solidarity across communities through the language of love and empathy.
Our passion for social justice ties together our multifaceted dimensions of identities ranging from feminist, sex positive, racialized, settler-colonial and queer experiences. Our work is situated on the unceded, occupied, ancestral and traditional lands of the Coast Salish peoples – with gratitude for the Musqueum, Squamish, Stó:lo and Tsleil-Waututh nations.
At the heart of our project, Love Intersections fundamentally operates from an anti-oppression framework – where we extend our lens to share stories of people living, breathing, surviving and dancing in the social margins. In order to promote visibility and intersectional representation on people navigating differences in race, class, gender, sexuality, dis/ability, age, spirit and spirituality, we invite you in to make artful social change with us through the radical act of storytelling.
We embrace our collective evolution – revolution – as flawed and complex human beings who fall and make mistakes. We can only hope to pick ourselves up, elevate one another, cultivate compassion, make more mistakes, and tell our stories.
Hello Cool World's David Ng is co-founder of this project.

That's So Sexy - Gay Version

Project Description

We made two PSA's, a gay and a straight version, that contain full frontal condoms! (i.e. unwrapped). These were made by David Ng in partnership with Opt with funding from the Vancouver Foundation. We re-edited them during our 10th annivesary and Opt's 50th celebrations and aired them on CBC TV on Valentines day 2011.

Client & Partners Hello Cool World, Options for Sexual Health

Fish & Condom Card

Project Description

This one is a blast from the past! Still one of our favorites, this fish card was done for Deltassist Family Services in our very first year of business. We focus tested a group of young women (their target market) and this concept was born. We found the design was also popular with gay men! 

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