By Michelle Reid On March 05, 2012 | 2 Comments
The OWN Documentary Club premiere of 65_RedRoses is just ahead in May, and community screenings are being organized around Canada, so it's on our minds lately: what kind of impact will we see after the film airs? Eva's hope, and ours too, is that people will be inspired to take the simple step of registering as organ donors, and supporting cystic fibrosis research.
Serendipitously, while we were thinking about this question, an article was posted that answered it exactly! "Will Food Inc. Actually Change Your Life?" is from a study that asked what impact movies have on behaviour. Researchers found that people who see a documentary film, compared to people with similar values who don't see the film, are actually likely to take action and make changes!
The Norman Lear Research Centre conducted a study on Food Inc, by analyzing the shared traits and values of a Food inc audience against people with similar traits & values who hadn't seen the film. In other words, two groups of almost identical people differentiated by whether or not they had watched Food Inc. The group that had seen Food Inc had changed their food buying and shopping behaviour- just as the filmmakers intended!
This isn't too surprising to us- at Hello Cool World, we've been building campaigns that use effective storytelling to promote healthy behaviours for a long time. Other recent research, such as this article on storytelling and statistics, supports the theory that information conveyed through first-person stories and narratives is much more powerful than just information alone.
That's why Eva's story is so incredible. Not only was she a wonderful person, but through her experience the audience sees firsthand why organ donor registration is so important, and it motivates them to take action! This is supported by a post BC Transplant made on their Facebook Page a few days ago: organ donor registrations in Canada tripled after the broadcast of the original version of 65_RedRoses. We can't wait to see the impact of the new version when it reaches even more people!
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
|
By Michelle Reid On February 23, 2012 | 0 Comments
The day is finally here when we can announce the official US premiere of 65_RedRoses: Thursday, May 3rd at 9PM EST! We know many of you have been waiting a long time, so we are incredibly excited to finally have a date only ten weeks away!
65_RedRoses is a documentary about Eva Markvoort and her wait for a double-lung transplant. The new cut, which will be released later this year, shares the last chapter of her life and her message of hope and love.
Hello Cool World is the Canadian distributor of 65_RedRoses, and we also sell campaign materials to support the cause, available on our webstore in both Canada and the USA. We are committed to investing all the profits back into the 65_RedRoses campaign for organ donation and cystic fibrosis awareness, #4Eva.
Like 65_RedRoses #4Eva on Facebook to get all the updates about the film. It's a great way to ask us questions and learn about screenings.
We also have a 65_RedRoses mailing list, where we send out infrequent but important updates about DVD releases, screenings and more. Sign up here!
By Sandy Haksi On February 13, 2012 | 0 Comments
Are you a woman 25 or older who is actively dating or in a new relationship? Take the DatingConfidential.ca survey and win an iPad2! By taking part in the study, you could help make the dating world safer for women—and maybe even more fun!
|
Sandy Haksi is the Web Campaign Manager and Sr. Writer at Good Company Communications.
|
By Michelle Reid On February 03, 2012 | 0 Comments
Hello Cool World has been pleased to offer our Canadian shoppers Good Clean Love products in the Hello Cool World webstore since December. In our work we strive to be as sex-positive as possible and, as our Creative Director Kat likes to say, we are in the business of "pleasure management." So when we connected with Wendy Strgar, an Oregon-based entrepreneur and loveologist, it was a perfect match.
Good Clean Love makes natural, organic products to enhance intimacy and loving relationships. On her blog, the Good Clean Love Daily, Wendy addresses questions and topics around building and sustaining healthy relationships. "True happiness comes as a result of sustained emotional investment in other people," writes Wendy.
Her products, including love oils, body candy and lubricants, bring lovers closer together. "A sex life is actually a fairly accurate reflection of your overall health. Hundreds of studies link a satisfying sex life with reduced stress, illness and depression. Sexual activity is even associated with longevity."
By Sandy Haksi On January 20, 2012 | 2 Comments
We've (finally!) released another issue of our News of the Cool e'Zine. The release is timed to coincide with today's Occupy the Courts national day of protest, and includes articles on Joel Bakan's new book — Childhood Under Siege — with a review by Occupy Parenting's Eric Curren, as well as pieces on tackling corporate giants and social branding. We also did a short Occupy-themed vlog that ties it all together. Check it out below and please share it!
In the vlog, Joel Bakan talks about corporate personhood and how the Occupy movement is really a call to be a citizen, with all the rights and duties that entails. Hello Cool World founder Katherine Dodds discusses how branding can be used for social good and not just to maximize profits, and Move to Amend's Steve Justino gives us some background on Occupy The Courts.
<<First
<Prev
9
10
11
12
13
Next>
Last>>
