SAVE ON 65_REDROSES, THE CORPORATION, PROM NIGHT IN MISSISSIPPI & MORE GREAT DVDS!
Come celebrate the end of summer and support 'fair trade' DVD distribution! Hello Cool World will be having an open door sale at our Chinatown location this Friday afternoon:
Just as we are about to choose a winner for our LACE contest, we are pleased to announce that in celebration of the new bus ad we created with Options For Sexual Health we are launching a Sexy Summer Kissing Contest! Details on how to enter below.
Our new ad campaign "We've Got a Room For You" is a cheekier take on the bus ad we have created before to advertise the 1-800 SEX SENSE info line. What's more it's on nearly all transit buses in the province! Reflecting our philosophy of 'pleasure management" we are creating an effective alternative to just say no messaging. It's sure to attract attention with a young couple making out in a clinic waiting room (based on a true story set in the BC CDC's STI clinic!)
Opt’s 1 800 SEX SENSE Line, a toll-free in BC phone and email service, is positioned as a great way to hook up with a clinic or ask a burning sexual health question. Check out our Ad! We also made a behind the scenes video about the making of the ad.
It's been a busy time around here -- LACE Campaign has kept us moving, and it has surpassed our expectations so far. What LACE (which stands for Live Aware Create Empowerment) is all about is launching a movement and a brand framework that activates all kinds of women to be proactive about their health, specifically about making sure they don't forget to get their Pap test. Now we have a contest to create the campaign for Pap Awareness Week in October.
You can read Lizzy's blogs on the LACE site to get an idea of all we have done this past year. It's a grassroots campaign that BC Cancer Agency has hired Hello Cool World to launch in BC. We have hopes that we can even broaden our reach nationally as we have had a lot of responses from people all over Canada. (Didn't hurt that our full page Elle ad accidentally ended up also in the Ontario edition!)
But for now we have less than a week left to get some ideas from you as contest entries. Please think about how we can reach out to women in BC age 20 - 69, who have not had a Pap recently. The goal of the campaign is to get them through the clinic doors during Pap Awareness Week! Whether you are a creative type who wants a meaningful challenge, or someone who wants to see the women of your own specific community empowered -- we want to hear from you! A clear and simple description of your idea is all it takes to enter. Enter Now!
In February we started working on our Hello Cool World vision. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. As our 'regulars' will know - with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn't leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort's struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films. Like 65_RedRoses. So we are also building a 'fair trade' DVD distribution network that can share profits for the causes and the creators of the films we support. 65_RedRoses is the beginning!
We spoke to Mysha Dewar-McClelland from WAVAW about being a community partner at DOXA this year. One of the reasons WAVAW supports DOXA is because the film festival showcases stories and messages that aren't necessarily mainstream news, and need to be told. Here is more of what Mysha had to say:
To buy tickets to "BAS! Beyond the Red Light" and "Sin By Silence" visit DOXA
David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. Now an accomplished videographer passionate about the issues of gender and power, he is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.
David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. Now an accomplished videographer passionate about the issues of gender and power, he is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.
