Social Marketing (39)
By David Ng On February 14, 2014 | 0 Comments
Happy Thirteenth Birthday to Hello Cool World! (we're Cool teenagers now!)
We want to join with our friends at the Canadian Federation of Sexual Health, and OptBC to 'Heart Your Parts' on this Valentine's day.
February 14th is always a special day to us because it not only marks our birthday as a company, but also because "LOVE" is such a big part of the work that we do. We've been known for our sexy campaigns in the past,and as we like to say, '
putting safe sex in advertising where it belongs." But we also do some work that's more heart-felt than risque.
We particularly love working with Chee Mamuk (Aboriginal program of the BC CDC), on their sexual health campaigns around HIV.
Last month, we did a photo shoot with a group of six people who are all affected by HIV in some way for a new book that Chee Mamuk is putting together. All the participants talked about how love and support from their communities is so important. One woman who is HIV positive told us about how she was able to get healthier because of her partner, and how his love and commitment - as someone who is HIV negative - was the ultimate support that allowed her to get help and get healthy. We're just working on the layout of this book now, so stay tuned for when it launches.
All of this work reminds us that love is the only way that we can conquer stigma around HIV, and love is the best way we can support those living with HIV. You can also check out a short video we did for Chee Mamuk and the First Nations Health Authority about the
Around the Kitchen Table program.
We're very committed to all our work around sexual health, and harm reduction. Another project with 'heart' that we're working on is the
Toward the Heart Website and e'zine. Check it out! We're looking forward to connecting with more people who are doing sexual health work in our communities. Stay tuned.
Here's to another year of social justice!
David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. Now an accomplished videographer passionate about the issues of gender and power, he is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.
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By Katherine Dodds On April 03, 2013 | 0 Comments
HELLO COOL WORLD SEEKS SOCIAL JUSTICE COPY WRITING - EN FRANÇAIS!
Dear friends,
Help us find a spectacular copy-writer in French!
Hello Cool World is looking for experienced Francophone copywriters with a taste for social justice. We need to communicate with you in English, but we need true word-crafting expertise in French, with a current understanding of Quebec culture.
We need pitch writing, tag lines and ad-style copy for a bilingual non-profit identity project, and we are looking for someone with experience* in these areas, but who wants to use their powers of persuasion for good!
We are well aware that concepts and creative ideas don't all translate directly, and that word crafting takes a certain kind of finesse. We're also a company that is unashamedly go-gooders, and all our clients do meaningful work. For this project, our client is Inter Pares. We've worked with these fine folks several times before, but this time we are being stretched to become a truly bilingual company, and we need to find a person, or people who fit with our sensiblity and that can provide us with some high-level writing in French, that takes into consideration the process we have already undergone so far.
Contact kdodds@hellocoolworld.com by email with your resume if this is you, and give us an example of your copy-writing. Please let us know your hourly freelance rate.
* we are not looking for good writers only, but for people who have done this kind of work specifically, for other clients, and who understand the back-and-forth process that identity work entails.
For some of our work in progress, see the surveys we just launched of logo drafts.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Michelle Reid On April 03, 2012 | 0 Comments
We're proud to work on so many great causes at Hello Cool World. Lately we've been buzzing about 65_RedRoses as the date of the US premiere on OWN Documentary Club approaches (May 3rd!), and also because we'll be releasing the new edition of the film on DVD (available in Canada only). Canadian supporters can get the deluxe collectors version at a discount price now - pre-sales for the Special Edition DVD (sorry, Canada only) are only $29.95 until April 15th! The regular price will be $34.95 so it's a great deal and the time is ticking down.
Not only are we excited about sharing this great film with people, but we're also thrilled with the packaging. We thoroughly research our sources and suppliers to develop campaign materials that are not only beautifully designed and high quality, but also sustainably, responsibly and ethically created. Since "green" and "eco" are buzzwords used so frequently that they've almost lost their meaning, we thought we'd tell you a little more about where our campaign awareness materials come from, so you can feel good about supporting cool campaigns!
The materials for the 65_RedRoses DVD cases are plastic-free using 100% recycled paper. Our #4Eva t-shirts are printed on sweatshop-free American Apparel t-shirts, made in a garment factory in Montreal. From there they are screenprinted by our friends at Special Screencraft, a small Vancouver-based printing business. Our #4Eva pendants are also printed locally, and assembled by hand with love and care by the Hello Cool World team!
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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By Katherine Dodds On November 26, 2011 | 0 Comments
We are a mission driven social venture business! So what exactly does that mean? We drafted a small flyer before our trip to Bioneers that connected our business vision to some of our projects that will be our priorities in the coming year.
For Hello Cool World, campaigns are mission critical. Whether we are using a film to launch a movement, or creating a campaign from the ground up, we care about the long-term engagement of communities around a cause.
As social entrepreneurs we run a triple bottom line company. As film distributors we are defining fairer trade for films with a social message. We offer a higher return to filmmakers and use our profits to sustain campaigns.
One example will be our work around the film 65_RedRoses.
We are the Canadian distributor for 65_RedRoses, the award-winning documentary about Eva Markvoort. Tomorrow we will be shooting interviews with directors Nimisha Mukerji and Philip Lyall, Cyrus McEachern,Eva's friend and collaborator on the photo project that has become the heart of our upcoming campaign.
65_RedRoses chronicles Eva’s battle with Cystic Fibrosis (CF) and the double-lung transplant that gave her two more precious years of life. Tragically Eva lost her battle with CF at only 25. Her legacy is 65RedRoses.com, the film and campaign for organ donation and CF Awareness she helped create – Live Life. Pass it On. #4Eva.
Modelled on our partnership with BC Transplant, we are spearheading a global awareness campaign. Our vision includes community screenings across North America to support the upcoming US premiere on OWN.
By Bella Sie On September 23, 2011 | 0 Comments
It's been busy as usual at Hello Cool World headquarters, but today we get to end the week with the event we've all been looking forward to: Health Promotion & Social Media! We'll be showcasing our work with LACE Campaign, I Have Immunity, Dating Confidential, and 65_RedRoses.
Hello Cool World has been at the forefront of grassroots health campaigns for a decade, and we can't tell you how excited we are for this afternoon. Download the program to see exactly what you have to look forward to, and if you can't catch us in person, join us through our livestream.
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.
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