Social Marketing (39)
By Katherine Dodds On July 20, 2011 | 0 Comments
PLEASURE ON OUR MINDS!
Yesterday afternoon we had another informal salon as David Ng is heading back to Cape Town today. It was a smaller less flamboyant send off, as we had the actual going away party (fondue-b-q) at Bella's on Friday night. (pictured above!) But a couple of our cohorts who missed the 'do' on Friday came to say their good-byes. And of course it turned into an informal theory salon as we discussed one of favorite themes, pleasure and sexual health!
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On February 13, 2011 | 0 Comments
We did it! We managed to survive our FIRST decade as a company that only takes on work we love and causes we believe in!
Hello Cool World Founder & Creative Director Katherine Dodds with Opt-branded condom - "Ready For Pleasure."
We've been most famous for our work on The Corporation, but on our V-Day B-day as we are flirtingly calling it, we are highlighing a decade of sex work -- sexual health education that is -- but sexy!
By Michelle Reid On February 04, 2011 | 0 Comments
Are you a parent with a daughter who is between grades 6 and 11?
Hello Cool World is looking for advocates for healthy families to participate in an information sharing session in Vancouver.
We know you’re passionate about supporting health for your loved ones—that’s why LACE Campaign was such a huge success! Together we worked to promote women’s health, culminating in hundreds of women from all around the province taking control of their health and getting a Pap test during Pap Awareness Week 2010 in October.
We were so glad to learn that there’s massive support around BC for initiatives to promote preventative health measures like Pap tests—so we’re launching a new campaign with ImmunizeBC to spread the word about the value of immunizations: I Have Immunity.
We’re starting off with a focus on one of the newest immunizations available, which prevents infection by Human Papililomavirus (HPV). More than 80% of women will be infected with strains of HPV during their lifetime. Some HPV infections lead to cervical cancer, from which 50 women in BC die each year. The vaccine protects against the strains of HPV responsible for 70% of cervical cancer cases.
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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By Katherine Dodds On July 08, 2010 | 0 Comments
Just as we are about to choose a winner for our LACE contest, we are pleased to announce that in celebration of the new bus ad we created with Options For Sexual Health we are launching a Sexy Summer Kissing Contest! Details on how to enter below.
Our new ad campaign "We've Got a Room For You" is a cheekier take on the bus ad we have created before to advertise the 1-800 SEX SENSE info line. What's more it's on nearly all transit buses in the province! Reflecting our philosophy of 'pleasure management" we are creating an effective alternative to just say no messaging. It's sure to attract attention with a young couple making out in a clinic waiting room (based on a true story set in the BC CDC's STI clinic!)
Opt’s 1 800 SEX SENSE Line, a toll-free in BC phone and email service, is positioned as a great way to hook up with a clinic or ask a burning sexual health question. Check out our Ad! We also made a behind the scenes video about the making of the ad.
By Katherine Dodds On May 02, 2010 | 0 Comments
SOME ACHBAR EXEC PRODUCED FILMS COMING SOON TO DOXA IN VANCOUVER! + COOL YOUTH FILMS.
HELLO COOL WORLD COMMNITY PARTNER FOR PAX AMERICANA & A SERIES OF YOUTH FILMS read on...
As our regular readers will know, the success of The Corporation has spwaned a uniquely produced "collection" of films, with Telefilm dollars allocated via Mark Achbar. Two of these films are launching now!
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