Social Marketing (39)
By Katherine Dodds On December 17, 2008 | 0 Comments
Hey! I just donated to the Inter Pares Give Something Big campaign because I wanted to send some of the cool cards we designed to my own friends and family. FYI, we here at HCW are also donating all profits from our online store and C4CHR donations to Inter Pares this season.
To find out more about The Corporation and Hello Cool World's involvement in the campaign check out our last e'Zine.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On December 08, 2008 | 0 Comments
We're thrilled to be launching this project with Inter Pares and hope that all our supporters will help build a world of equality, social justice, and peace.
By Katherine Dodds On December 01, 2008 | 0 Comments
As we work on the new video for Chee Mamuk (STI Division of the BC Centre for Disease Control) with youth from the Sto:lo Nation (and a few others) I am feeling very privileged to get to work with such great people on projects that I really believe will have an impact. Don't Stress the Tests is an excerpt of the video we did last year with youth in Chemainus. The new video we are launching later this month is called "Strong Path".
Tag(s):
Aboriginal,
First Nations,
Focus Testing,
Film Launch,
Graphic Design,
Hello Cool World,
Marketing,
Sexual Health,
Social Marketing,
Strategy,
Teens and Dating,
Video Workshops,
Video,
Youth
By Katherine Dodds On November 29, 2008 | 0 Comments
When I started Good Company Communications eight years ago I had a vision for what the web could do for social causes that came out of my previous 20 years of activism. It really started with Manufacturing Consent* -- the film that pulled me from my "separatist" world of no TV, no computer, and the attempt to exist without plastic, into the realization that we need to BE the media, it's too powerful to leave alone.
I was already working with Mark Achbar during the early days of The Corporation when I started all this, so as to have a way to not only promote the film's launch, but to work on sustaining the desire it produced in so many people -- to get involved, to shape change and to prevent profit over people from prevailing.
As we prepare to send out an e'Zine next week to all our HCW members, I am thinking about the projects we take on and how they interconnect.
By Katherine Dodds On November 28, 2008 | 0 Comments
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