Tag(s):
Be The Media,
Blogging,
Chee Mamuk,
First Nations,
health promotion,
Harm Reduction,
Health/Health Advocacy,
Hello Cool Workshops,
Hello Cool World,
HIV AIDS,
HPV,
I Have Immunity
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On March 30, 2012 | 0 Comments
MARCH MADNESS ENDS! 65_REDROSES HEATS UP AND HCW WORKSHOP ON SOCIAL MARKETING FOR RED ROAD HIV/AIDS NETWORK!
Things have been mighty busy around Hello Cool World headquarters lately, with most of our major clients having deadlines to match the end of the fiscal year (AKA today!). We last calculated that we send over 30 separate projects to print, and that's not all... Here's our ad in the Georgia Straight for the special screening of 65_RedRoses tomorrow at UBC's Norm Theatre.
This marks the launch of our 'alternative' theatrical release of the new cut of the film, and is especially poignant because it happens to be Eva's birthday.
65_RedRoses fits our multiple mandates of promoting films for social causes and health marketing. We're developing the #4Eva free moblie app to encourage everyone to become an organ donor, and to share the campaign on their social networks. It will launch by the time the film premieres in the US on OWN on May 3.
Still, yesterday we found time to do a social marketing workshop for The Red Road HIV/AIDS Network, which was surprisingly energizing considering what a week/month it's been. The room contained more than a few familiar faces, as we have just locked an HIV testing video we made for the BCCDC street nurse team (The team behind Bevel up). But conversations around social change theories are among my favorite activities, and it was a lively group.
The video we just wrapped (with the help of our cohorts Devon and Andrej at Storybubble) is called "Being There". It's meant for internal use to train nurses in the context and conversations around HIV testing. The client-centred focus of all the modules in the video, and the topic of our workshop for Red Road - social marketing - are deeply entwined philosophically.
"Listen first" is the guiding principle in both. As Charlotte says in the video when asked what her advice to nurses who have to give an HIV positive diagnosis: "Walk with this person from day one of their HIV, you really gotta walk with them. You don’t know what they’ve been through, just help them. They’re going to be your best teacher. Let them be your teacher."
By Michelle Reid On March 09, 2012 | 0 Comments
Social Media Camp, that is!
On Wednesday, The BC Patient Safety & Quality Council held a Social Media Camp as part of their 2012 Quality Forum. The purpose of the event was to showcase the potential and opportunity for social media in health, including case studies, guidelines and examples of campaigns!
To say that Hello Cool World has a passion for social media and health would be an understatement, so we were delighted to have two opportunities to participate: HCW Creative Director Kat was on a panel discussion entitled The Power of Social Media to Change How We Do Health Care, and I co-presented with BCCDC's Chelsea Haines about I Have Immunity in a workshop on social media campaigns. You can read more about my participation over on the I Have Immunity blog!
Kat's fellow panelists were Canadian Medical Association Editor-in-Chief Pat Rich, David Hume of the Government of BC, and Pamela Fayerman, health reporter for the Vancouver Sun. It was a very esteemed group that Hello Cool World was proud to join!
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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By Michelle Reid On January 09, 2012 | 0 Comments
Happy New Year!
We are starting off 2012 with a bang and moving in a dozen directions at once on our many, many projects. If work is a buffet, then everyone at Hello Cool World is carrying two full plates and stuffing extra projects wrapped in napkins in their purses for later. Check out the photo of our crazy vision board! Here's a little preview of what we're working on now...
We're getting close to announcing the OWN premiere date for 65_RedRoses, which will be sometime in Spring 2012! We also just launched a beautiful new site design for 65_RedRoses- check it out!
We're also busy working with ImmunizeBC on the I Have Immunity campaign to promote immunizations through storytelling. We heard some amazing stories from health care providers and administrators in December, and we're looking forward to a year filled with collecting and sharing stories. If you have a story to share, talk to us on the Facebook Page, or tweet at @IHaveImmunity!
By Katherine Dodds On October 04, 2011 | 2 Comments
Hot on the heels of InSite's victory - Raw Opium will have it's television premiere on TV Ontario October 5.
One of Raw Opium's characters Derek on the streets of Vancouver.
From the Raw Opium Blog: "A major story-thread in the film focuses on Derek, an IV drug user on Vancouver's Downtown Eastside and the InSite clinic which has been so central to his life. So we expect a major topic of the chat will relate to last week's Supreme Court decision ordering the Conservative Government to allow Insite to stay open."
Please Join Us!
Where: http://TVO.org/Rawopium
When: Oct. 5, 9 -10 PM EST
(Part 2: Oct. 12, 9 -10 PM EST)
Details on KensingtonTV's blog.
TVO and Kensington TV are hosting an online live chat during the broadcast with Special Guest Richard Elliott, Executive Director, Canadian HIV/AIDS Legal Network (pictured on the right).
Richard is a member of the International Advisory Committee of the International Centre for Human Rights and Drug Policy. He has authored numerous reports, papers and articles on a range of legal and human rights issues related to HIV/AIDS, appeared before legislative committees, taught or lectured at several law schools, and presented extensively on HIV-related human rights issues across the country and internationally.
Richard Elliott and the Canadian HIV/AIDS Legal Network defended Insite at the Supreme Court of Canada in May 2011, in the case in which the Conservative Government tried to shut Insite clinic down.
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