Health/Health Advocacy (57)
By Katherine Dodds On February 21, 2011 | 0 Comments
Hello Cool World's campaign with Options For Sexual Health hits the airwaves! Watch for our ad featuring full frontal condom nudity on the late night time slots on CBC and Global starting today, Feb 21! It's also on our site: www.ThatsSoSexy.com
The two versions of the 30 second spot will be on CBC during Ghost Whisperer airing 12 pm to 1am until March 14 and on Global until March 5 during their late night rotation 11:30pm - 3:30am airing after the night news and during the re-runs of ET, and ET Canada (may also include late night movies, PGA golf and Family Guy).
This ad was first created a few years ago, Directed by David Ng, with funding from The Vancouver Foundation & Hello Cool World, with Non-profit Partner Options for Sexual Health. It was created with the help of DOP & Mentor Paul Lang, Video In Studios, The Hive, Terry Fairfield and featuring the sultry voice over of non-other than my niece Amanda Dodds! This 'anniversary edition' was remixed just before David left for Cape Town and grad school, and used some of the recent photos from the Opt photoshoot. (You may have seen the bus ad around down featuring a couple making out in the clinic waiting room with the tag - "We've Got A Room For You"!)
This campaign is celebrating 10 years of putting sex in advertising where it belongs by Hello Cool World and Options For Sexual Health. We turned 10 this week, and Opt begins a year of celebrations for their 50th Anniversary!
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Michelle Reid On February 04, 2011 | 0 Comments
Are you a parent with a daughter who is between grades 6 and 11?
Hello Cool World is looking for advocates for healthy families to participate in an information sharing session in Vancouver.
We know you’re passionate about supporting health for your loved ones—that’s why LACE Campaign was such a huge success! Together we worked to promote women’s health, culminating in hundreds of women from all around the province taking control of their health and getting a Pap test during Pap Awareness Week 2010 in October.
We were so glad to learn that there’s massive support around BC for initiatives to promote preventative health measures like Pap tests—so we’re launching a new campaign with ImmunizeBC to spread the word about the value of immunizations: I Have Immunity.
We’re starting off with a focus on one of the newest immunizations available, which prevents infection by Human Papililomavirus (HPV). More than 80% of women will be infected with strains of HPV during their lifetime. Some HPV infections lead to cervical cancer, from which 50 women in BC die each year. The vaccine protects against the strains of HPV responsible for 70% of cervical cancer cases.
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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By Bella Sie On December 28, 2010 | 0 Comments
Time is ticking and the new year is almost here. That means there are just a few days left to get your specially priced tickets for Opt's Ready for Pleasure event. The Benefit Gala features champagne & light buffet for $120.00 if you buy your ticket before January 1! That's $30 off the price you will have to pay after January 1. Plus, if you buy your tickets from us at Hello Cool World, you will be entered to win 1 of 2 incentive prize giveaways: a DVD copy of Secrets and a DVD copy of 65_RedRoses.
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.
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By Katherine Dodds On November 11, 2010 | 1 Comments
Lest we forget.... that war is a product of a larger political system, of "deep politics" as Peter Dale Scott would put it.
Our image of the five petalled opium poppy symbolizes the connection between the war on drugs and the so called war on terror -- played out in the war in Afghanistan.
URGENT ACTIONS! Tonight in Toronto - G20 LEGAL DEFENSE Fundraising evening with Naomi Klein, Hawksley Workman + friends. Donate and/or attend.
FIGHT FOR NET NEUTRALITY: The CRTC just decided to let your Internet Service Provider put a meter on your Internet! Sign the petition and find out more at: stopthemeter.ca
By Katherine Dodds On October 31, 2010 | 0 Comments
It's pumpkin carving day! But first...a little revelling in LACE!
It is Halloween, but all I can think of is LACE. There's also lots going on in the coming weeks at Hello Cool World - but before I tell you about Media Democracy Day, the new films we are working on, and the soon to be ramped up Campaign For Organ Donation centred around Eva Markvoort's story in 65_Red Roses... I just have to take a moment to revel in this past week of Pap celebrations. Because it was a resounding success!
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