Health/Health Advocacy (57)
By Katherine Dodds On July 08, 2010 | 0 Comments
Just as we are about to choose a winner for our LACE contest, we are pleased to announce that in celebration of the new bus ad we created with Options For Sexual Health we are launching a Sexy Summer Kissing Contest! Details on how to enter below.
Our new ad campaign "We've Got a Room For You" is a cheekier take on the bus ad we have created before to advertise the 1-800 SEX SENSE info line. What's more it's on nearly all transit buses in the province! Reflecting our philosophy of 'pleasure management" we are creating an effective alternative to just say no messaging. It's sure to attract attention with a young couple making out in a clinic waiting room (based on a true story set in the BC CDC's STI clinic!)
Opt’s 1 800 SEX SENSE Line, a toll-free in BC phone and email service, is positioned as a great way to hook up with a clinic or ask a burning sexual health question. Check out our Ad! We also made a behind the scenes video about the making of the ad.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On June 27, 2010 | 0 Comments
It's been a busy time around here -- LACE Campaign has kept us moving, and it has surpassed our expectations so far. What LACE (which stands for Live Aware Create Empowerment) is all about is launching a movement and a brand framework that activates all kinds of women to be proactive about their health, specifically about making sure they don't forget to get their Pap test. Now we have a contest to create the campaign for Pap Awareness Week in October.
You can read Lizzy's blogs on the LACE site to get an idea of all we have done this past year. It's a grassroots campaign that BC Cancer Agency has hired Hello Cool World to launch in BC. We have hopes that we can even broaden our reach nationally as we have had a lot of responses from people all over Canada. (Didn't hurt that our full page Elle ad accidentally ended up also in the Ontario edition!)
But for now we have less than a week left to get some ideas from you as contest entries. Please think about how we can reach out to women in BC age 20 - 69, who have not had a Pap recently. The goal of the campaign is to get them through the clinic doors during Pap Awareness Week! Whether you are a creative type who wants a meaningful challenge, or someone who wants to see the women of your own specific community empowered -- we want to hear from you! A clear and simple description of your idea is all it takes to enter. Enter Now!
By Katherine Dodds On June 20, 2010 | 0 Comments
65_RedRoses wins Best Canadian Program at Banff!
Press Release from Force Four Enteraintment issued June 18, 2010.
Force Four Entertainment picked up the Banff Rockie Award for Best Canadian Program for the one-hour documentary 65_RedRoses at the Banff World Television Festival on Tuesday, June 15th. Directed by Nimisha Mukerji and Philip Lyall, the film tells the heart-wrenching story of Eva Markvoort, a beautiful, high–spirited young woman with Cystic Fibrosis, as she awaits a double lung transplant.
By Katherine Dodds On June 18, 2010 | 0 Comments
In February we started working on our Hello Cool World vision. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. As our 'regulars' will know - with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn't leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort's struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films. Like 65_RedRoses. So we are also building a 'fair trade' DVD distribution network that can share profits for the causes and the creators of the films we support. 65_RedRoses is the beginning!
By Katherine Dodds On April 28, 2010 | 0 Comments
Now that the dust has settled on our LACE premiere, we want to offer congratulations to our friends at Chee Mamuk. They have every reason to celebtrate the good work they do, and now they have an award for it!
On April 18, the BC Persons With AIDS Society held an Awards Gala honoring volunteers, paid staff, visionaries, activists and consistent supportive voices who work on behalf of people living with HIV as well as in prevention. We couldn't be more thrilled that Chee Mamuk has won in the category of Innovative Programs & Service Delivery!
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