LACE campaign (16)
By Katherine Dodds On October 24, 2010 | 0 Comments
It's here! If you are a a woman in BC due for a Pap check out our latest campaign. Clinics are open all over BC, for drop in Paps, starting today.
Please read and forward our latest campaign email.
Handy google map to locate the nearest clinic.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On June 27, 2010 | 0 Comments
It's been a busy time around here -- LACE Campaign has kept us moving, and it has surpassed our expectations so far. What LACE (which stands for Live Aware Create Empowerment) is all about is launching a movement and a brand framework that activates all kinds of women to be proactive about their health, specifically about making sure they don't forget to get their Pap test. Now we have a contest to create the campaign for Pap Awareness Week in October.
You can read Lizzy's blogs on the LACE site to get an idea of all we have done this past year. It's a grassroots campaign that BC Cancer Agency has hired Hello Cool World to launch in BC. We have hopes that we can even broaden our reach nationally as we have had a lot of responses from people all over Canada. (Didn't hurt that our full page Elle ad accidentally ended up also in the Ontario edition!)
But for now we have less than a week left to get some ideas from you as contest entries. Please think about how we can reach out to women in BC age 20 - 69, who have not had a Pap recently. The goal of the campaign is to get them through the clinic doors during Pap Awareness Week! Whether you are a creative type who wants a meaningful challenge, or someone who wants to see the women of your own specific community empowered -- we want to hear from you! A clear and simple description of your idea is all it takes to enter. Enter Now!
By Katherine Dodds On April 19, 2010 | 0 Comments
PROJECTING CHANGE FILM FESTIVAL - April 22 - 25
+ LACE CAMPAIGN VANCOUVER LAUNCH EVENTS - April 23
+ CO-OP RADIO - FUNDRAISING DRIVE AND PARTY. April 15- April 23
We're very excited here at Hello Cool World headquarters. Once again we are a community supporter of the Projecting Change Festival which starts on Earth Day, Thursday April 22. (Mention HelloCoolWorld to get a ticket discount!) And after a year of preparation, our newest campaign is launching. The LACE Campaign short video and PSA will be on the big screen of the Friday night film 7pm screening of "Chemerical" at Projecting Change (5th Avenue Cinema in Vancouver). Then we join Co-op Radio to celebrate three and half decades of community media in the W2 Storyeum space, 151 W. Cordova, where we will get our LACE on and party with our own DJ Atef & Lady Ra. This party is a combined celebration of the LACE launch and Co-op Radio's 35th Anniversary and comes at the end of their annual fundraising drive.
ADMISSION TO PARTY IS FREE
Bike parking inside, car parking on roof, on bus route.
Get your LACE on! Bring your Co-op Radio Pledges!
Dance Party, Door Prizes and Doughnuts from Honey Doughnuts and Goodies.
Tag(s):
LACE campaign,
Be The Media,
Cervical Cancer Screening Program Campaign,
Environment,
Feminism,
Film Launch,
Health/Health Advocacy,
Local Events and Parties,
Media Activism,
Social Marketing,
StrategyLast night some of us at Hello Cool World held our very first "Theory-into-practice Salon" more about that later...TODAY our LACE Campaign press release goes out to media, promoting our launch next Friday April 23, at 7 pm of the "It's What's Inside" PSA, and short film about the Action Team. It's premiering in front of the film "Chemerical" at the Projecting Change Film festival. Plus our ad goes into Elle magazine, and Lizzy continues to look for doughnut sponsors for our party. We met with our friends at Coop radio and W2 yesterday, to plan a party to celebrate our launch, W2's new space, and Coop Radio's 35th Anniversary & fundraising drive... So if you are in Vancouver on April 23 you want to MARK THE DATE....And if you can help us let us know! Email: outreach{at}lacecampaign.com
Meanwhile elsewhere on the world wide web...
TODAY, on the film & corporate personhood front -- I'll be on David Mathison's Blog/Talk/Radio show for Be The Media. (Buy the book, by the way, it's great). Along with indie film go-to guru Peter Broderick, and Corporation author -co-creator Joel Bakan we'l be talking about indie distribution and grassroots promotion on the web. And corporate personhood...
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