SAVE ON 65_REDROSES, THE CORPORATION, PROM NIGHT IN MISSISSIPPI & MORE GREAT DVDS!
Come celebrate the end of summer and support 'fair trade' DVD distribution! Hello Cool World will be having an open door sale at our Chinatown location this Friday afternoon:
It's been a busy time around here -- LACE Campaign has kept us moving, and it has surpassed our expectations so far. What LACE (which stands for Live Aware Create Empowerment) is all about is launching a movement and a brand framework that activates all kinds of women to be proactive about their health, specifically about making sure they don't forget to get their Pap test. Now we have a contest to create the campaign for Pap Awareness Week in October.
You can read Lizzy's blogs on the LACE site to get an idea of all we have done this past year. It's a grassroots campaign that BC Cancer Agency has hired Hello Cool World to launch in BC. We have hopes that we can even broaden our reach nationally as we have had a lot of responses from people all over Canada. (Didn't hurt that our full page Elle ad accidentally ended up also in the Ontario edition!)
But for now we have less than a week left to get some ideas from you as contest entries. Please think about how we can reach out to women in BC age 20 - 69, who have not had a Pap recently. The goal of the campaign is to get them through the clinic doors during Pap Awareness Week! Whether you are a creative type who wants a meaningful challenge, or someone who wants to see the women of your own specific community empowered -- we want to hear from you! A clear and simple description of your idea is all it takes to enter. Enter Now!
In February we started working on our Hello Cool World vision. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. As our 'regulars' will know - with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn't leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort's struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films. Like 65_RedRoses. So we are also building a 'fair trade' DVD distribution network that can share profits for the causes and the creators of the films we support. 65_RedRoses is the beginning!
Screening at Vancity Theatre Tuesday, May 11 at 8:30 PM
If you love this universe — come out tonight to the Vancity Theatre in Vancouver! It's one of the new 'collection' from Mark Achbar of The Corporation. It's stunningly shot, extremely engaging and chillingly important.
We spoke to Pax Americana writer, Harold Crooks yesterday about the film:
Executive Producer Betsy Carson & narrator Mikela Jay will be in attendance. Writer Harold Crooks will host a Q & A.
So far Projecting Change Film Festival has been a blast. Check out the interview we did with Colette on the opening night. Colette Gunson is executive director of the festival, and our history with her goes back to when she worked with Hello Cool World for the launch of The Corporation. Most recently she helped us with our LACE PSA shoot, and a workshop we did with the BCNU.
Last night's LACE launch and party was a total success with many folks at the screening of "Chemerical" which was the feature doc that our LACE short films preceded. A discussion afterwards was accompanied by some eco-friendly cleaning product & cosmetic gift bags.
