Be The Media (10)
By Katherine Dodds On June 18, 2010 | 0 Comments
In February we started working on our Hello Cool World vision. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. As our 'regulars' will know - with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn't leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort's struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films. Like 65_RedRoses. So we are also building a 'fair trade' DVD distribution network that can share profits for the causes and the creators of the films we support. 65_RedRoses is the beginning!
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On April 19, 2010 | 0 Comments
PROJECTING CHANGE FILM FESTIVAL - April 22 - 25
+ LACE CAMPAIGN VANCOUVER LAUNCH EVENTS - April 23
+ CO-OP RADIO - FUNDRAISING DRIVE AND PARTY. April 15- April 23
We're very excited here at Hello Cool World headquarters. Once again we are a community supporter of the Projecting Change Festival which starts on Earth Day, Thursday April 22. (Mention HelloCoolWorld to get a ticket discount!) And after a year of preparation, our newest campaign is launching. The LACE Campaign short video and PSA will be on the big screen of the Friday night film 7pm screening of "Chemerical" at Projecting Change (5th Avenue Cinema in Vancouver). Then we join Co-op Radio to celebrate three and half decades of community media in the W2 Storyeum space, 151 W. Cordova, where we will get our LACE on and party with our own DJ Atef & Lady Ra. This party is a combined celebration of the LACE launch and Co-op Radio's 35th Anniversary and comes at the end of their annual fundraising drive.
ADMISSION TO PARTY IS FREE
Bike parking inside, car parking on roof, on bus route.
Get your LACE on! Bring your Co-op Radio Pledges!
Dance Party, Door Prizes and Doughnuts from Honey Doughnuts and Goodies.
Tag(s):
LACE campaign,
Be The Media,
Cervical Cancer Screening Program Campaign,
Environment,
Feminism,
Film Launch,
Health/Health Advocacy,
Local Events and Parties,
Media Activism,
Social Marketing,
StrategyLast night some of us at Hello Cool World held our very first "Theory-into-practice Salon" more about that later...TODAY our LACE Campaign press release goes out to media, promoting our launch next Friday April 23, at 7 pm of the "It's What's Inside" PSA, and short film about the Action Team. It's premiering in front of the film "Chemerical" at the Projecting Change Film festival. Plus our ad goes into Elle magazine, and Lizzy continues to look for doughnut sponsors for our party. We met with our friends at Coop radio and W2 yesterday, to plan a party to celebrate our launch, W2's new space, and Coop Radio's 35th Anniversary & fundraising drive... So if you are in Vancouver on April 23 you want to MARK THE DATE....And if you can help us let us know! Email: outreach{at}lacecampaign.com
Meanwhile elsewhere on the world wide web...
TODAY, on the film & corporate personhood front -- I'll be on David Mathison's Blog/Talk/Radio show for Be The Media. (Buy the book, by the way, it's great). Along with indie film go-to guru Peter Broderick, and Corporation author -co-creator Joel Bakan we'l be talking about indie distribution and grassroots promotion on the web. And corporate personhood...
By Katherine Dodds On February 24, 2010 | 2 Comments
It hasn't been ALL rosé champagne* and freshly harvested oysters here on Salt Spring... just a healthy dose! While Lizzy continued our Olympics coverage back on the mainland, David, Sandy and I 'retreated" to this nearby island paradise to spend a few days considering our 'vision', and in particular new opportunities arising from the recent upsurge in interest in The Corporation around corporate personhood. We also talked about the upcoming LACE Campaign, and how to use our previous successes to launch this campaign.
Tag(s):
Alternative Economics,
Big Picture,
Blogging,
Campaign 4 Corporate Harm Reduction,
Hello Cool World,
Media Activism,
Social Marketing,
Social Justice,
Strategy,
Technology,
The Corporation,
Be The Media
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