Harm Reduction (18)
By Katherine Dodds On March 30, 2012 | 0 Comments
MARCH MADNESS ENDS! 65_REDROSES HEATS UP AND HCW WORKSHOP ON SOCIAL MARKETING FOR RED ROAD HIV/AIDS NETWORK!
Things have been mighty busy around Hello Cool World headquarters lately, with most of our major clients having deadlines to match the end of the fiscal year (AKA today!). We last calculated that we send over 30 separate projects to print, and that's not all... Here's our ad in the Georgia Straight for the special screening of 65_RedRoses tomorrow at UBC's Norm Theatre.
This marks the launch of our 'alternative' theatrical release of the new cut of the film, and is especially poignant because it happens to be Eva's birthday.
65_RedRoses fits our multiple mandates of promoting films for social causes and health marketing. We're developing the #4Eva free moblie app to encourage everyone to become an organ donor, and to share the campaign on their social networks. It will launch by the time the film premieres in the US on OWN on May 3.
Still, yesterday we found time to do a social marketing workshop for The Red Road HIV/AIDS Network, which was surprisingly energizing considering what a week/month it's been. The room contained more than a few familiar faces, as we have just locked an HIV testing video we made for the BCCDC street nurse team (The team behind Bevel up). But conversations around social change theories are among my favorite activities, and it was a lively group.
The video we just wrapped (with the help of our cohorts Devon and Andrej at Storybubble) is called "Being There". It's meant for internal use to train nurses in the context and conversations around HIV testing. The client-centred focus of all the modules in the video, and the topic of our workshop for Red Road - social marketing - are deeply entwined philosophically.
"Listen first" is the guiding principle in both. As Charlotte says in the video when asked what her advice to nurses who have to give an HIV positive diagnosis: "Walk with this person from day one of their HIV, you really gotta walk with them. You don’t know what they’ve been through, just help them. They’re going to be your best teacher. Let them be your teacher."
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Kevin Young On October 17, 2011 | 1 Comments
It started with a simple call in Adbusters, a Vancouver based anti-consumerist magazine, and once the workplace of Hello Cool World's own Katherine Dodds, senior graphic designer Terry Sunderland, and photographer Nancy Bleck. The copy was to-the-point: “Occupy Wall Street. September 17. Bring tent.” Since that call to action, thousands of cities around the world have been rallying together in support of the occupy movement.
This past Saturday, October 15, the movement reached Vancouver and Hello Cool World was there to cover the event. With Bella Sie and a camera in tow, we hit the crowd to learn about what was on the people’s minds. Numerous social, economic, and political ideas were being shared. The talk of “change” was a constant and the vibe of the crowd while being incredibly peaceful and happy – it was clear motivation was in the air.
This movement has sparked a dialog though a gambit of people. Young to old voices are hitting the streets. The occupy movement has inspired various groups of people to band together and collectively bring awareness to the fundamental problems that plague society. At Occupy Vancouver I had a chance to speak with a lady named Galena. She was there with her fiancé Bruce, both holding signs stating that they are the 99 %. The 99% of the population that is not satisfied with the way our governments have been governing. They were not alone - fellow occupiers discussed the issues of corporate greed and the destruction of our natural resources. Overall the issues that were being discussed were important and vital to our communities. When you want to help people it is never a negative thing to stand up for what you believe in.
Tag(s):
Alternative Economics,
Be The Media,
Campaign 4 Corporate Harm Reduction,
Climate Change,
Corporate Personhood,
Environment,
Fair Trade,
Drug Policy ,
Downtown Eastside,
geopolitics,
Harm Reduction,
health promotion,
Media Activism
Kevin Young is Hello Cool Worlds media buyer - and loves his job! He enjoys working with the media community and everyone here at Hello Cool World.
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By Katherine Dodds On October 04, 2011 | 2 Comments
Hot on the heels of InSite's victory - Raw Opium will have it's television premiere on TV Ontario October 5.
One of Raw Opium's characters Derek on the streets of Vancouver.
From the Raw Opium Blog: "A major story-thread in the film focuses on Derek, an IV drug user on Vancouver's Downtown Eastside and the InSite clinic which has been so central to his life. So we expect a major topic of the chat will relate to last week's Supreme Court decision ordering the Conservative Government to allow Insite to stay open."
Please Join Us!
Where: http://TVO.org/Rawopium
When: Oct. 5, 9 -10 PM EST
(Part 2: Oct. 12, 9 -10 PM EST)
Details on KensingtonTV's blog.
TVO and Kensington TV are hosting an online live chat during the broadcast with Special Guest Richard Elliott, Executive Director, Canadian HIV/AIDS Legal Network (pictured on the right).
Richard is a member of the International Advisory Committee of the International Centre for Human Rights and Drug Policy. He has authored numerous reports, papers and articles on a range of legal and human rights issues related to HIV/AIDS, appeared before legislative committees, taught or lectured at several law schools, and presented extensively on HIV-related human rights issues across the country and internationally.
Richard Elliott and the Canadian HIV/AIDS Legal Network defended Insite at the Supreme Court of Canada in May 2011, in the case in which the Conservative Government tried to shut Insite clinic down.
By Katherine Dodds On September 30, 2011 | 0 Comments
Woke up and turned on CBC radio to the happy news that The Supreme Court of Canada has ruled that Insite Safe Injection site will stay open!
Insite is also featured in our friends at Kensington TV's fine film Raw Opium which had a special screening on PBS Newshour last night.
It's being a very busy health related month for us at Hello Cool World. Last week we hosted the Social Media and Health Promotion mashup as part of Social Media Week Vancouver. Check out Michelle's wrap up blog. We're still tweeting using #SMWhealth if you care to follow our conversation.
Today's the day that Raw Opium is launching a Twitter conversation around #DrugPolicy.
Hello Cool World partnered with Kensington TV to promote the DOXA premiere of Raw Opium just before Insite went to court, and Insite is a strong throughline in the documentary, which takes an international look at the drug trade and harm reducuction but begins on the streets of Vancouver and creates a compassionate portrait of Insite and the people who access its services. This is one of the reasons we felt the film would be such a strong tool in the international fight for harm reduction and drug policy reform. See our blog about our POV ad.
Check out TVOs footage of the panel discussion of the private premiere screening in TO moderated by Hello Cool World's founder Katherine Dodds.
By Kevin Young On September 09, 2011 | 0 Comments
The latest edition of Point of View magazine is hot off the press! Hello Cool World is quite literally all over it. First of all, check out the fantastic cover. The Surviving Progress artwork was mastered and created by Hello Cool World's very own designer Terry Sunderland.
Surviving Progress, a Canadian feature documentary executive produced by Mark Achbar (director of The Corporation) and inspired by Ronald Wright’s A Short History of Progress that looks at the deep-seated habits within human behavior that threaten our very survival. The film examines the consequences of economic and technical growth, and describes ‘progress traps’ – modes of action in pursuit of prosperity and security that lead to famine, bankruptcy, and the threat of human extinction.
This latest issue is all about the Toronto International Film Festival, making Raw Opium’s feature ad a natural fit. Raw Opium is a phenomenal documentary that looks into the American war on drugs, and sheds light and awareness on critical issues around addiction. While Raw Opium is not in this year’s festival, the film is being self distributed by Kensington Communications and a feature ad in Point of View offers fantastic exposure for the film. Check out Colette’s previous blog entry for more on this incredible project.
Also, take note of the inside back cover of this issue and you will see another beaming example of Mr. Sunderland’s immense talent and Hello Cool World’s strategic ad placement.
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