Harm Reduction (18)
By Katherine Dodds On January 19, 2011 | 0 Comments
GOOD BUSINESS 2011! I admit I started 2011 feeling a bit tired — overwork and a family tragedy overshadowed New year's eve, and we began 2011 with a cornucopia of deadlines. But this morning I finally got to the post office to pick up a package that had been sitting in postal limbo while I was out of town. Opening it up I was inspired! A gift from Mark Achbar & Siobhan Flanagan, it is a very cool book called "Business Model Generation". The geek in me crowed with glee. It reminded me what all this busy-ness was for... and how we got here.
The story I like to tell is how seeing Manufacturing Consent, the film about Noam Chomsky & the media that Mark Achbar & Peter Wintonick made in '92, is why I went into media. And working with Mark on his next big film -- The Corporation -- is why I started a company (a tiny corporation that is not publicly traded!) And of course Adbusters was my training in advertising, and Naomi Klein's No Logo inspired me to fight the big brand bullies, but, as with Manufacturing Consent -- my sense was that the power beneath all this corporate media, publicity and advertising could not be left in the hands of only those seeking profit alone.
We bagan our mission to unleash the power of branding to do good.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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