health promotion (32)
By David Ng On March 14, 2013 | 0 Comments

The much anticipated Day 3 of the #CDC2013 #FNhealth conference has finally arrived!
We were looking forward to Day 3 because the presentations today covered the topics of HIV/AIDS and harm reduction. Kathy Wrath talked about doing harm reduction in small communities, and a lot of the stigma and misinformation about harm reduction that exists in communities. She pointed out an interesting fact that drug users are often the biggest opponents to harm reduction! So in order to "do" harm reduction effectively in communities, we have to consider how and where people are receiving care. Who are they listening to and where are people going to receive help? Kathy explored a part of grassroots outreach that is fundamental to reaching people - using peer groups. By using existing social networks, we can meet people where they are.
David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. Now an accomplished videographer passionate about the issues of gender and power, he is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.
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By David Ng On March 13, 2013 | 0 Comments

Day 2 at the First Nations Health conference today started with a presentation on vaccines, which we were of course interested in because of our work with ImmunizeBC. (See Kat Dodds holding a few of our I Have Immunity portfolio pieces to the right.)
The topic of immunizations has been in the media a lot recently, particularly with Simon Fraser University recently coming under fire for allowing an anti-vaccine conference to take place at their Harbor Centre campus.
Andrea Derban explored some of the common myths and misinformation in the public today about vaccines, including the idea that vaccine's "cause" autism, and the idea that the reactions to vaccines that some people get is evidence of the vaccine delivering the full disease itself.
"If someone ever says 'I got the flu from the flu vaccine,' that's like saying 'I got an egg from ground chicken.'"
Looking at the actual science behind vaccines, the presentations today explored some of this widespread misinformation, and suggested that we need to think about the way that we talk to people about immunizations.
The way that we communicate with people - as health care service providers, (and social marketers!) is critical! Polarizing the conversation is not always productive - it's not just about "us versus them". The presentations today implored health care providers to remember that it is their responsibility to promote the most optimal health in their communities, and that immunizations are one of the tools that they have to do so.
After the jump, hear Vancouver's Tyson and Dawn Wozniak tell their story about how, as "natural parents," they decided not to vaccinate their first child. But when their second child arrived, they did more research - and had a change of heart.
By Katherine Dodds On March 11, 2013 | 0 Comments
Welcome Wagon + Announcement
From Guest Blogger Maria Martin
Hi everyone!
My name is Maria Martin and I am a new intern at Hello Cool World
headquarters. Similar to my predecessor, Linh Tra, I, too, am a
Nursing student at Vancouver Community College. I am in my fourth year
and currently doing my public health clinical rotation. I am doing a
project for HCW about health promotion as part of my clinical so stay
tuned and curious.
Hello Cool World team will be at the Community Health Associates
Meeting on March 12-14. We are invited to the conference to display
our work with First Nations on health promotions so come by our table
to chat, check out our portfolio, or be part of our live broadcast. We
will be at the helm of the social media component, tweeting and
blogging live. Follow us on Twitter (#CDC2013, #FNHealth) Facebook, or on our site.
We are also doing interviews so this is an opportunity to plug your
work or projects and meet the Hello Cool World team. Anyone attending
feel free to come by our table to learn more about whom we are, what
we do, and what Hello Cool World can do for you or your organizations.
Let’s connect and stay cool. MM
Check out more about Hello Cool World Media projects here.
More about what we are up to at the conference below the break!
Tag(s):
Be The Media,
Blogging,
Chee Mamuk,
First Nations,
health promotion,
Harm Reduction,
Health/Health Advocacy,
Hello Cool Workshops,
Hello Cool World,
HIV AIDS,
HPV,
I Have Immunity
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On March 30, 2012 | 0 Comments
MARCH MADNESS ENDS! 65_REDROSES HEATS UP AND HCW WORKSHOP ON SOCIAL MARKETING FOR RED ROAD HIV/AIDS NETWORK!
Things have been mighty busy around Hello Cool World headquarters lately, with most of our major clients having deadlines to match the end of the fiscal year (AKA today!). We last calculated that we send over 30 separate projects to print, and that's not all... Here's our ad in the Georgia Straight for the special screening of 65_RedRoses tomorrow at UBC's Norm Theatre.
This marks the launch of our 'alternative' theatrical release of the new cut of the film, and is especially poignant because it happens to be Eva's birthday.
65_RedRoses fits our multiple mandates of promoting films for social causes and health marketing. We're developing the #4Eva free moblie app to encourage everyone to become an organ donor, and to share the campaign on their social networks. It will launch by the time the film premieres in the US on OWN on May 3.
Still, yesterday we found time to do a social marketing workshop for The Red Road HIV/AIDS Network, which was surprisingly energizing considering what a week/month it's been. The room contained more than a few familiar faces, as we have just locked an HIV testing video we made for the BCCDC street nurse team (The team behind Bevel up). But conversations around social change theories are among my favorite activities, and it was a lively group.
The video we just wrapped (with the help of our cohorts Devon and Andrej at Storybubble) is called "Being There". It's meant for internal use to train nurses in the context and conversations around HIV testing. The client-centred focus of all the modules in the video, and the topic of our workshop for Red Road - social marketing - are deeply entwined philosophically.
"Listen first" is the guiding principle in both. As Charlotte says in the video when asked what her advice to nurses who have to give an HIV positive diagnosis: "Walk with this person from day one of their HIV, you really gotta walk with them. You don’t know what they’ve been through, just help them. They’re going to be your best teacher. Let them be your teacher."
By Michelle Reid On March 09, 2012 | 0 Comments

Social Media Camp, that is!
On Wednesday, The BC Patient Safety & Quality Council held a Social Media Camp as part of their 2012 Quality Forum. The purpose of the event was to showcase the potential and opportunity for social media in health, including case studies, guidelines and examples of campaigns!
To say that Hello Cool World has a passion for social media and health would be an understatement, so we were delighted to have two opportunities to participate: HCW Creative Director Kat was on a panel discussion entitled The Power of Social Media to Change How We Do Health Care, and I co-presented with BCCDC's Chelsea Haines about I Have Immunity in a workshop on social media campaigns. You can read more about my participation over on the I Have Immunity blog!
Kat's fellow panelists were Canadian Medical Association Editor-in-Chief Pat Rich, David Hume of the Government of BC, and Pamela Fayerman, health reporter for the Vancouver Sun. It was a very esteemed group that Hello Cool World was proud to join!
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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