health promotion (32)
By Bella Sie On September 23, 2011 | 0 Comments
It's been busy as usual at Hello Cool World headquarters, but today we get to end the week with the event we've all been looking forward to: Health Promotion & Social Media! We'll be showcasing our work with LACE Campaign, I Have Immunity, Dating Confidential, and 65_RedRoses.
Hello Cool World has been at the forefront of grassroots health campaigns for a decade, and we can't tell you how excited we are for this afternoon. Download the program to see exactly what you have to look forward to, and if you can't catch us in person, join us through our livestream.
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.
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By Kevin Young On September 09, 2011 | 0 Comments
The latest edition of Point of View magazine is hot off the press! Hello Cool World is quite literally all over it. First of all, check out the fantastic cover. The Surviving Progress artwork was mastered and created by Hello Cool World's very own designer Terry Sunderland.
Surviving Progress, a Canadian feature documentary executive produced by Mark Achbar (director of The Corporation) and inspired by Ronald Wright’s A Short History of Progress that looks at the deep-seated habits within human behavior that threaten our very survival. The film examines the consequences of economic and technical growth, and describes ‘progress traps’ – modes of action in pursuit of prosperity and security that lead to famine, bankruptcy, and the threat of human extinction.
This latest issue is all about the Toronto International Film Festival, making Raw Opium’s feature ad a natural fit. Raw Opium is a phenomenal documentary that looks into the American war on drugs, and sheds light and awareness on critical issues around addiction. While Raw Opium is not in this year’s festival, the film is being self distributed by Kensington Communications and a feature ad in Point of View offers fantastic exposure for the film. Check out Colette’s previous blog entry for more on this incredible project.
Also, take note of the inside back cover of this issue and you will see another beaming example of Mr. Sunderland’s immense talent and Hello Cool World’s strategic ad placement.
Kevin Young is Hello Cool Worlds media buyer - and loves his job! He enjoys working with the media community and everyone here at Hello Cool World.
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By Colette On September 01, 2011 | 0 Comments
KENSINGTON & HELLO COOL WORLD - STRATEGIC PARTNERS IN HYBRID DISTRIBUTION
I recently had the privilege of meeting with the talented folks over at Kensington Communications that created RAW OPIUM: PAIN PLEASURE PROFITS, one of the documentary projects Hello Cool World has been involved with over the past year.
I was eager to sit down with producer Robert Lang and Kensington’s social media lead Amanda Connon-Unda to get a full update.
Kensington first approached Hello Cool World (HCW) last fall looking for strategy advice on self-distributing their film. In May, we worked with Kensington to host the world premiere of RAW OPIUM at DOXA and to strategize grassroots outreach across North America.
Tag(s):
Hello Cool World,
Strategy,
Blogging,
Film Launch,
Middle East,
geopolitics,
Social Justice,
Poverty and Economic Justice,
Peace and Justice Issues,
Harm Reduction,
health promotion,
Distribution,
Raw Opium,
Arts and Culture
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Colette joined Hello Cool World team back in 2003 and was a key organizer for The Corporation and The Take's grassroots outreach efforts across North America. After being inspired by the organizing and awareness building potential of the internet and social issue films, she returned to school to study Communications and sharpen her skills. Once graduating, Colette returned to Hello Cool World once again as a grassroots campaign consultant. She is now the Director of Distribution for Hello Cool World's new fair trade distribution arm.
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By Michelle Reid On August 26, 2011 | 0 Comments
...LACE time! We're thrilled to be gearing up for Pap Awareness Week again this year! As you might remember, last year was a huge success. We're hoping to bring LACE to even more communities, clinics and women this year -- and we couldn't be working towards that goal without the support and participation of people all over BC who are spreading the word about the campaign.
We've been busy since Pap Awareness Week 2010 wrapped up almost nine months ago! We brought LACE to Vancouver Fashion Week, raised money for BC Cancer Foundation with the Underwear Affair, and met new friends and supporters at events around Vancouver. We were also honored to receive an award from the BC Medical Association for Excellence in Health Promotion. We had a great time at the award ceremony back in June!
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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By Katherine Dodds On May 11, 2011 | 0 Comments
Heading off to OpenGovWest this weekend in Portland to be on a marketing panel. Check out the full schedule here.There is still time to register!
When asked to be part of this conference by the organizer Sarah Schacht who I met a few years ago at Hollyhock i began to think about Hello Cool World and what we might have to do with the idea of 'open government'. As it happens, of late our main clients are government agencies. The work we are doing would have been unthinkable even a few years ago.
Specifically we are creating grassroots campaigns, that engage real people as advocates using all the lovely tools social media now has to offer. And we manage databases that intersect issues and encourage involvment. Plus our websites don't look at all like the standard issue government fare. Two examples of this are the LACE Campaign we created for BC Cancer Agency, Cervical Cancer Screening Program, and our most recent is the I Have Immunity campaign for ImmunizeBC. We've also been doing some interesting work with BC Transplant, as official distributors of the film 65_RedRoses.
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