There is so much going on I hardly know where to start... First here's a sneak peek at our new campaign for ImmunizeBC. These have not even been sent to print yet, so this is Hello Cool World insiders first glance at our Zoom ads launching later in April. During the past two months our photographer Nancy Bleck has photographed over 40 real people whose stories will soon be seen on the new ImmunizeBC website.
And that's not all, April is off and running. First off: Our #4Eva movement for organ donation PSA for BC Transplant is now airing on TV! Watch for news on this campaign soon. You can see it on 65RedRoses.com. And next week LACE is in again for spring, this time we will be at Vancouver Fashion Week. Fashion Week is followed by Organ Donation Week then Immunization Awareness Week, and then there's the Opt Ready For Pleasure Gala -- overlapping with Hot Docs and DOXA where we are community partners on the world premiere of Raw Opium...I'm out of breath... read on!
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
Nimisha Mukerji & Philip Lyall talk docs with Oprah at Sundance
65_RedRoses Filmmakers Nimisha Mukerji & Philip Lyall with Oprah
Vancouver, B.C. – “I didn’t think we’d actually meet her!” said 65_RedRoses director Philip Lyall, “But there she was, the queen of television herself! We talked with her about our film, and about reaching American audiences.” Says director Nimisha Mukerji, “Oprah is passionate about the cause of organ donation, and having her support this film will make all the difference.”
The filmmaker duo was invited by OWN (Oprah Winfrey Network) to do PR for the upcoming launch of their documentary 65_RedRoses on Oprah’s new network this spring. The film follows Canadian Eva Markvoort as she battles Cystic Fibrosis (CF), a fatal genetic disease. The pair couldn’t be more pleased about what this means for their cause and Eva’s -- organ donation.
Says Lyall: “Eva would have been so excited by this broadcast and she would be even more thrilled to realize that this really will be the North American launch of the #4Eva movement for organ donation she dreamed of.” They also met Rosie O'Donnell, who was very moved by Eva's story as her nephew has CF. O’Donnell will be doing the intro and post-broadcast discussion about the film.
“We are committed to building a long-term sustainable movement” adds Mukerji who has been working closely with BC Transplant, Hello Cool World and Force Four Entertainment to build a social media campaign around the film.
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.
It's been almost one year since our beloved Eva lost her lifelong battle with cystic fibrosis. To mark the anniversary, the Canadian Cystic Fibrosis Foundation (Vancouver Chapter) and the Massey Theatre are hosting a benefit concert on February 11th. (Facebook Event)
Local musicians include headliner Dan Mangan, who provided the closing credits song to Markvoort’s award winning film, as well as The Zolas, Hannah Georgas and Corrina Corrina - all of whom are performing for free! Tickets to the event are $34 (purchase here) and all proceeds will go to the Cystic Fibrosis Foundation in Eva's name.
Thank you to everyone who entered DOCspace's DVD Giveaway contest. They received a huge response and were happy to award 3 lucky winners (one in Vancouver, one in Whitehose, one in Toronto) a copy of 65_RedRoses. We're very encouraged to hear about the vast amounts of support for the film and cause. Stay tuned for more news on the #4Eva Movement for Organ Donation coming soon...
HelloCoolWorld and 65_RedRoses was recently shouted out by the people at DOCspace. This is great news as we're launching our Fair Trade Distribution system, meaning that profits from all 65_RedRoses sales are going towards the #4Eva Movement for Organ Donation.
DOCspace is giving away three 65_RedRoses DVDs courtesy of Hello Cool World. 65_RedRoses takes an unflinching look into the lives of Eva Markvoort her two online friends who are battling Cystic Fibrosis. The multiple-award-winning doc redefines the traditional scope of documentaries in an electronic age and leaves viewers with a new appreciation of life and the digital world.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
65_RedRoses Filmmakers Nimisha Mukerji & Philip Lyall with Oprah
It's been almost one year since our beloved Eva lost her lifelong battle with cystic fibrosis. To mark the anniversary, the Canadian Cystic Fibrosis Foundation (Vancouver Chapter) and the Massey Theatre are hosting a benefit concert on February 11th. 
