Nimisha Mukerji & Philip Lyall talk docs with Oprah at Sundance
65_RedRoses Filmmakers Nimisha Mukerji & Philip Lyall with Oprah
Vancouver, B.C. – “I didn’t think we’d actually meet her!” said 65_RedRoses director Philip Lyall, “But there she was, the queen of television herself! We talked with her about our film, and about reaching American audiences.” Says director Nimisha Mukerji, “Oprah is passionate about the cause of organ donation, and having her support this film will make all the difference.”
The filmmaker duo was invited by OWN (Oprah Winfrey Network) to do PR for the upcoming launch of their documentary 65_RedRoses on Oprah’s new network this spring. The film follows Canadian Eva Markvoort as she battles Cystic Fibrosis (CF), a fatal genetic disease. The pair couldn’t be more pleased about what this means for their cause and Eva’s -- organ donation.
Says Lyall: “Eva would have been so excited by this broadcast and she would be even more thrilled to realize that this really will be the North American launch of the #4Eva movement for organ donation she dreamed of.” They also met Rosie O'Donnell, who was very moved by Eva's story as her nephew has CF. O’Donnell will be doing the intro and post-broadcast discussion about the film.
“We are committed to building a long-term sustainable movement” adds Mukerji who has been working closely with BC Transplant, Hello Cool World and Force Four Entertainment to build a social media campaign around the film.
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.
GOOD BUSINESS 2011! I admit I started 2011 feeling a bit tired — overwork and a family tragedy overshadowed New year's eve, and we began 2011 with a cornucopia of deadlines. But this morning I finally got to the post office to pick up a package that had been sitting in postal limbo while I was out of town. Opening it up I was inspired! A gift from Mark Achbar & Siobhan Flanagan, it is a very cool book called "Business Model Generation". The geek in me crowed with glee. It reminded me what all this busy-ness was for... and how we got here.
The story I like to tell is how seeing Manufacturing Consent, the film about Noam Chomsky & the media that Mark Achbar & Peter Wintonick made in '92, is why I went into media. And working with Mark on his next big film -- The Corporation -- is why I started a company (a tiny corporation that is not publicly traded!) And of course Adbusters was my training in advertising, and Naomi Klein's No Logo inspired me to fight the big brand bullies, but, as with Manufacturing Consent -- my sense was that the power beneath all this corporate media, publicity and advertising could not be left in the hands of only those seeking profit alone.
We bagan our mission to unleash the power of branding to do good.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
Thank you to everyone who entered DOCspace's DVD Giveaway contest. They received a huge response and were happy to award 3 lucky winners (one in Vancouver, one in Whitehose, one in Toronto) a copy of 65_RedRoses. We're very encouraged to hear about the vast amounts of support for the film and cause. Stay tuned for more news on the #4Eva Movement for Organ Donation coming soon...
HelloCoolWorld and 65_RedRoses was recently shouted out by the people at DOCspace. This is great news as we're launching our Fair Trade Distribution system, meaning that profits from all 65_RedRoses sales are going towards the #4Eva Movement for Organ Donation.
DOCspace is giving away three 65_RedRoses DVDs courtesy of Hello Cool World. 65_RedRoses takes an unflinching look into the lives of Eva Markvoort her two online friends who are battling Cystic Fibrosis. The multiple-award-winning doc redefines the traditional scope of documentaries in an electronic age and leaves viewers with a new appreciation of life and the digital world.
Time is ticking and the new year is almost here. That means there are just a few days left to get your specially priced tickets for Opt's Ready for Pleasure event. The Benefit Gala features champagne & light buffet for $120.00 if you buy your ticket before January 1! That's $30 off the price you will have to pay after January 1. Plus, if you buy your tickets from us at Hello Cool World, you will be entered to win 1 of 2 incentive prize giveaways: a DVD copy of Secrets and a DVD copy of 65_RedRoses.
65_RedRoses Filmmakers Nimisha Mukerji & Philip Lyall with Oprah
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
Time is ticking and the new year is almost here. That means there are just a few days left to get your 
