May 09, 2007
Good AttaDUDES Project About to Begin!
By
Katherine Dodds
Good AttaDUDES is about to kickoff!
Good Company team of David Ng, Katherine Dodds and Lindsey Wasserman joined Irene Elhaimer and Lisa Shapiro of WAVAW to shake hands with MLA Lorne Mayencourt as they happily accepted the Partners In Prevention grant money that will get this project off the ground!
ABOUT THE PROJECT
This ground breaking project is working with grade 8 youth (of both genders) in the lower mainland and other parts of BC to develop both an understanding of the root causes of violence against women and girls, and a “new-media literacy.” Participants will not only gain a critical understanding of the negative messages that flood youth culture in all media, but also how to create their own positive messages in a way that will be meaningful to their peers. The end goal of the project is for the youth team to help the messages they create “go viral,” using the web as a way to reach many more youth where they already are.
Using video and multi-media tools and training as part of a workshop process, grade 8 age youth of both genders are drawn into engaging with the issues in a way that is meaningful to them. Through exploring how to create a real “hero” youth learn, in a playful way, how to deconstruct stereotypical attitudes that may lead to violence while also gaining a “multi-media literacy” around how these messages are constructed in mainstream media.
Out of these workshops, and with their new awareness, they will create positive messages for their peers. During the second phase ideas that have come out of the larger workshop will be developed further, professionally supported in their production. In the third phase a core group of youth will be trained as media spokespeople and to use the internet to distribute their campaign. The project will be evaluated on multiple levels, to measure attitude shifts in the youth directly impacted, and how far their message has spread online.
Tag(s):
Hello Cool World,
Marketing,
Sexual Health,
Strategy,
Technology,
Video Workshops
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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