June 27, 2010
Contest for LACE Campaign: Your Ideas Could Save Lives. Win Prizes too!
By
Katherine Dodds
It's been a busy time around here -- LACE Campaign has kept us moving, and it has surpassed our expectations so far. What LACE (which stands for Live Aware Create Empowerment) is all about is launching a movement and a brand framework that activates all kinds of women to be proactive about their health, specifically about making sure they don't forget to get their Pap test. Now we have a contest to create the campaign for Pap Awareness Week in October.
You can read Lizzy's blogs on the LACE site to get an idea of all we have done this past year. It's a grassroots campaign that BC Cancer Agency has hired Hello Cool World to launch in BC. We have hopes that we can even broaden our reach nationally as we have had a lot of responses from people all over Canada. (Didn't hurt that our full page Elle ad accidentally ended up also in the Ontario edition!)
But for now we have less than a week left to get some ideas from you as contest entries. Please think about how we can reach out to women in BC age 20 - 69, who have not had a Pap recently. The goal of the campaign is to get them through the clinic doors during Pap Awareness Week! Whether you are a creative type who wants a meaningful challenge, or someone who wants to see the women of your own specific community empowered -- we want to hear from you! A clear and simple description of your idea is all it takes to enter. Enter Now!
The contest grand prize is to work with Hello Cool World to see your idea turned into a professionlly produced campaign, which will then be used for posters, flyers, print ads and maybe even a TV ad.
Our first campaign -- the faces that launched LACE -- focused on young women. You can watch our campaign videos online. Here is our Elle ad from our LACE launch:
Help us spread the word. Share this on Facebook, tweet about us, follow @LACEcampaign, and of course @HelloCoolWorld on twitter. You can also forward our last email by using our email forwarding tool.
Tag(s):
Cervical Cancer Screening Program Campaign,
health promotion,
Health/Health Advocacy,
Hello Cool World,
LACE campaign,
Media Activism
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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