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July 08, 2010

Pleasure The Focus Of New Ad Campaign and Sexy Summer Kissing Contest!

By Katherine Dodds

Just as we are about to choose a winner for our LACE contest, we are pleased to announce that in celebration of the new bus ad we created with Options For Sexual Health we are launching a Sexy Summer Kissing Contest! Details on how to enter below.

Our new ad campaign "We've Got a Room For You" is a cheekier take on the bus ad we have created before to advertise the 1-800 SEX SENSE info line. What's more it's on nearly all transit buses in the province! Reflecting our philosophy of 'pleasure management" we are creating an effective alternative to just say no messaging. It's sure to attract attention with a young couple making out in a clinic waiting room (based on a true story set in the BC CDC's STI clinic!) 

Opt’s 1 800 SEX SENSE Line, a toll-free in BC phone and email service, is positioned as a great way to hook up with a clinic or ask a burning sexual health question. Check out our Ad!  We also made a behind the scenes video about the making of the ad.

 

To make the excitement over the ad campaign contagious, Opt and Hello Cool World are combining forces to launch a “Sexy Summer Kissing Contest.”  The contest invites people in BC to submit photos of themselves kissing and promoting sexual health in public places to show just how hot taking care of yourself and your partner can be. There will be draws throughout the summer for sexy prizes, including a year’s supply of condoms and lube!

It's easy to enter -- take a picture of yourself or of friends kissing in a public place and send it to us! Contest submissions can be sent to contest@optbc.org. Just keep it decent (no nude pics please!) We'll be posting the contest entries on Facebook & Flickr, and drawing winners all thoughout the summer. Hint: if you sent us a picture of you kissing on a bus in front of the bus ad we'd love it!

More info at www.optbc.org.

You can read and forward our press release too.

 


Tag(s): Options for Sexual Health, Health/Health Advocacy, Hello Cool World, Graphic Design, Gender, Blogging, Sexual Health, Sexuality Rights, Social Marketing

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

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