April 08, 2011
Spring is in the air... Campaigns are launching, LACE is at Fashion Week and Raw Opium is coming to DOXA!
By
Katherine Dodds
There is so much going on I hardly know where to start... First here's a sneak peek at our new campaign for ImmunizeBC. These have not even been sent to print yet, so this is Hello Cool World insiders first glance at our Zoom ads launching later in April. During the past two months our photographer Nancy Bleck has photographed over 40 real people whose stories will soon be seen on the new ImmunizeBC website. 
And that's not all, April is off and running. First off: Our #4Eva movement for organ donation PSA for BC Transplant is now airing on TV! Watch for news on this campaign soon. You can see it on 65RedRoses.com. And next week LACE is in again for spring, this time we will be at Vancouver Fashion Week. Fashion Week is followed by Organ Donation Week then Immunization Awareness Week, and then there's the Opt Ready For Pleasure Gala -- overlapping with Hot Docs and DOXA where we are community partners on the world premiere of Raw Opium...I'm out of breath... read on!
65-REDROSES
We are thriiled to be kicking off our #4Eva Campaign with the help of BC Transplant. Thanks to their support, partners and sponsors we will have 70K worth of ad buys promoting organ donation in BC. We're working with Trillium Gift of Life in Ontario to make the campaign go national. Give Life. #4Eva. Become an organ Donor!
LACE CAMPAIGN
We're gearing up for more LACE and are so excited that our PSA is airing 72 times (that's once an hour!) on the big screen at Vancouver Fashion Week. We are going to have our LACE swag in the giveaway bags and be there handing out LACE... always in fashion!
And we have a contest! (of course) We want to see your photos from in and around VFW 2011 on Twitter with the hashtag #LACEatVFW—pics of any of the following will enter you to win a great gift bag. Find us on Twitter!
RAW OPIUM
Today DOXA just announced it's lineup and we are thilled to be supporting the WORLD PREMIERE of RAW OPIUM, Pain, Pleasure, Profits at noon on Saturday May 7. Read more about this in future blogs and check out their new website: www.RawOpium.com
Tag(s):
65_RedRoses,
Cervical Cancer Screening Program Campaign,
Film Launch,
Hello Cool World,
HPV,
I Have Immunity,
LACE campaign,
Local Events and Parties
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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