November 26, 2011
Hello Cool World Team Gathers Today to Draft our Business Mission and Vision!
By
Katherine Dodds
We are a mission driven social venture business! So what exactly does that mean? We drafted a small flyer before our trip to Bioneers that connected our business vision to some of our projects that will be our priorities in the coming year.
For Hello Cool World, campaigns are mission critical. Whether we are using a film to launch a movement, or creating a campaign from the ground up, we care about the long-term engagement of communities around a cause.
As social entrepreneurs we run a triple bottom line company. As film distributors we are defining fairer trade for films with a social message. We offer a higher return to filmmakers and use our profits to sustain campaigns.
One example will be our work around the film 65_RedRoses.
We are the Canadian distributor for 65_RedRoses, the award-winning documentary about Eva Markvoort. Tomorrow we will be shooting interviews with directors Nimisha Mukerji and Philip Lyall, Cyrus McEachern,Eva's friend and collaborator on the photo project that has become the heart of our upcoming campaign.
65_RedRoses chronicles Eva’s battle with Cystic Fibrosis (CF) and the double-lung transplant that gave her two more precious years of life. Tragically Eva lost her battle with CF at only 25. Her legacy is 65RedRoses.com, the film and campaign for organ donation and CF Awareness she helped create – Live Life. Pass it On. #4Eva.
Modelled on our partnership with BC Transplant, we are spearheading a global awareness campaign. Our vision includes community screenings across North America to support the upcoming US premiere on OWN.
For all our projects, we are seeking strategic partners, funders and investors who share our vision. Our tools are grassroots and social networks, and our own Hello Cool World campaign site technology. We are planning a total HelloCoolWorld.com rebuild in order to offer a set of easy-to-use tools tailored to community campaigns. We offer a full set of services, from creative concept to campaign delivery.
As social marketers (with a side of social justice), we understand the value of social branding and always work with our intended audiences to inspire, empower and create tools for self-organizing.
Watch our blog as we share our business vision with you -- our partners, we hope!
Tag(s):
Alternative Economics,
Social Marketing,
Social Justice
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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