November 27, 2011
Creating Alternatives in Film Distribution and Campaigns
By
Katherine Dodds
65_RedRoses is our first film that we are launching as a distributor! Meet the girl who inspired millions with her love.
Yesterday was an exciting day for Hello Cool World as we gathered to work on our business vision and mission as a group. You can follow some of the links to this on Twitter at #HCWBizPlan.
As social entrepreneurs we run a triple bottom line company. As distributors we are defining fairer trade for films with a social message. We offer a higher return to filmmakers and use our profits to sustain campaigns.
Live Life. Pass It On. #4Eva
This morning as I prepare to head off to interview Nimisha Mukerji and Philip Lyall, directors of 65_RedRoses, and Cyrus McEachern, the photographer who collaborated with Eva to create the beautiful campaign photos we are using, I am thinking of what a priviledge it is to get to test out our new 'fairer' trade model of film distribution with this inspiring project.
65_RedRoses chronicles Eva’s battle with Cystic Fibrosis (CF) and the double-lung transplant that gave her two more precious years of life. Tragically Eva lost her battle with CF at only 25.Hello Cool World is the Canadian distributor for 65_RedRoses, the award-winning documentary about Eva Markvoort.
Eva's legacy is 65RedRoses.com, the film and campaign for organ donation and CF Awareness she helped create – Live Life. Pass it On. #4Eva.
For Hello Cool World, campaigns are mission critical. Whether we are using a film to launch a movement, or creating a campaign from the ground up, we care about the long-term engagement of communities around a cause.
Modelled on our partnership with BC Transplant, we are spearheading a global awareness campaign. Our vision includes community screenings across North America to support the upcoming US premiere on OWN.
We are seeking strategic partners, funders and investors who share our vision.
Take advantage of the upcoming "Oprah bump!" We will be offering organ donation and CF organizations the chance to buy prominent geo-targeted ad space on 65RedRoses.com.
Sponsor our campaign ads including a very moving television commericial using footage from the film.
Help us develop a social media app to track the film's impact on organ donation registrations as a result of the #4Eva campaign.
Partner with us to use the #4Eva brand to create innovative fair trade merchandise to promote the campaign
We currently have new merchandise on our online store, including Eva's heart themed T-shirts, Art cards, and pendants.
Tag(s):
Film Launch,
65_RedRoses
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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