May 01, 2008
Mayday! Mayday! Don't let Commerical interests take over Mothers Day!
By
Katherine Dodds
Mayday is a traditional labour holiday -- and one of the big big traditional 'erasures' has been the value of women's work, either in the home or, as our "Feminist Heritage Minute" illustrates, women's labour as activists around peace and social values. Too often It seems inevitable that the industries of war and the perceived inevitabilities of economic "business-as-usual" overshadow this real humanitarian work.
So...We've been very excited to be working on this new fundraising campaign for Inter Pares, a Canadian aid and development organization with a focus on empowering women. The flash animation that we created for them is about the takeover of Mothers Day and the her-stories of three of the founding "mothers" of the official Holiday.
I am planning to make a donation because I really want to support the work Inter Pares does as well as to send the totally cool tribute cards in honour of my mother (who if she was alive would love this campaign) and to a collection of mothers I know, some of them celebrating their first Mothers Day!
Please check out our flash animation at TakeBackTheDay.ca and consider donating to Inter Pares!
Spread the word!
xokat
PS. The Credits for the Creative team behind our little flash animation are:
Concept: Inter Pares and Good Company Communications
Creative Director: Katherine Dodds
Researcher/Writer/Co-Director: Sandy Haksi
Original Illustrations: Terry Sunderland
Flash Animation: Atef Abdelkefi
Voice Overs: Marie Clements and Terry Fairfield
Recording, music and Sound Mix: Terry Fairfield
Thanks everyone!
Tag(s):
Alternative Economics,
Campaign 4 Corporate Harm Reduction,
Graphic Design,
Hello Cool World,
Marketing,
Social Marketing,
Strategy
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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