March 09, 2012
Hello Cool World Goes to Camp!
By
Michelle Reid
Social Media Camp, that is!
On Wednesday, The BC Patient Safety & Quality Council held a Social Media Camp as part of their 2012 Quality Forum. The purpose of the event was to showcase the potential and opportunity for social media in health, including case studies, guidelines and examples of campaigns!
To say that Hello Cool World has a passion for social media and health would be an understatement, so we were delighted to have two opportunities to participate: HCW Creative Director Kat was on a panel discussion entitled The Power of Social Media to Change How We Do Health Care, and I co-presented with BCCDC's Chelsea Haines about I Have Immunity in a workshop on social media campaigns. You can read more about my participation over on the I Have Immunity blog!
Kat's fellow panelists were Canadian Medical Association Editor-in-Chief Pat Rich, David Hume of the Government of BC, and Pamela Fayerman, health reporter for the Vancouver Sun. It was a very esteemed group that Hello Cool World was proud to join! Kat had the opportunity to talk about many of our campaigns, including 65_RedRoses, I Have Immunity, LACE Campaign and Around the Kitchen Table. While these projects are diverse in audience and purpose, they are all grounded in grassroots campaigning, audience engagement, and the power of social media to connect and mobilize communities around a cause!
At Hello Cool World we like to bring old-school methods of mobilization and action to new technologies, believing fundamentally in the value of communicating with your audience and working together to achieve a goal. Our campaigns are effective because we listen and respond to the people we work with, and social media tools are just more fantastic ways to do that!
It's exciting to see so many organizations and individuals on board with the power of social media- the attendees were in agreement that there needs to be more education for health care services and providers, and everyone was inspired by the range of social media applications showcased in the workshops and panelists. If there was one take-away message from Social Media Camp, it was that social media has huge potential to positively impact health care and education. We can't wait to see that future unfold!
Tag(s):
Health/Health Advocacy,
health promotion,
Local Events and Parties
Recent Blogs by Michelle Reid:
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Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
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