July 24, 2006
Winter Soldier now playing on our blogcaster! So the Stories Get Told.
By
Katherine Dodds
We at HelloCoolWorld are thrilled to be helping to promote the release on DVD of the film Winter Soldier. Described as one of the "most devastating anti-war films ever made," by Time Out New York, the film itself is both historically important and unsettlingly relevant to the state of the world and war today. But it was the DVD extras which had me thinking, again, about the power of documentary to not only to move viewers, but to influence participants.
The extra features include footage of a recent reunion of the Winterfilm collective of filmmakers where they talked about how at least one soldier told how it was the process of not only testifying, but of participating in the making of the documentary, that provided the catalyst that moved them from being a disenfranchised ex-soldier betrayed by their government, into being an agent for change. For more about the film itself and the distribution company that is releasing it check out www.wintersoldierfilm.com.
I've always been as interested in the documentary process as in the product. And also in favour of the "slow release" that tries to get a film out there not merely to produce a profit but to be that catalyst, that. We're working on our campaign model with this little experiment in viral promotions, and you could be part of our grand scheme! Check out the campaign section of this site for instructions as to how to put our blogcaster into your blog or website.
Be part of the Story.
Why do we want you to do this? Well we'd like to have you join us in seeding the web with these little "mini-memes", meant to bring attention to the films they promote but also to spark that idea that we are all part of the process of shifting society. It's just one of the HelloCoolWorld tools that we hope to offer to our supporters. Stay tuned for more cool tools as we use whatever profit we make from our web store sales to develop technologies and strategies that we hope to share with more folks with a story to tell or a message to sell. And now we have a new sponsors links section to create a reciprocal link to all our supporters. Hope you'll join us!
Tag(s):
Blogging,
Marketing,
Hello Cool World
Recent Blogs by Katherine Dodds:
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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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