View All Tags Move Close Around The Kitchen Table Cervical Cancer Screening Program Campaign Chee Mamuk Dating Confidential Feminism Film Launch Gender health promotion Health/Health Advocacy Hello Cool World HIV AIDS HPV I Have Immunity LACE campaign Local Events and Parties Media Activism Options for Sexual Health Pleasure Management Sexual Health Sexuality Rights Social Justice Social Marketing That's So Sexy Video World AIDS Day World AIDS Day Youth Subscribe to RSS Feed

(Safe) Sex in Advertising

By Katherine Dodds On February 14, 2014 | 0 Comments

Sexy Ads 'unwrap' the mystery of safer sex!

When we turned 10 years old we did a campaign with Opt to help celebrate their 50th Anniversary. Now we're a teenager (13 years of Hello Cool World!) and we' thought we'd revisit these ads again. As far as we know our ad is the only example of a full frontal UNWRAPPED condom that's been on TV! : )

That's So Sexy - Hetero Version from Hello Cool World on Vimeo.

That's So Sexy - Gay Version from Hello Cool World on Vimeo.

Read More...

Today is World AIDS Day

By Katherine Dodds On December 01, 2012 | 0 Comments

December 1 marks World AIDS day and I am reflecting on over a decade of work Hello Cool World has done around sexual and reproductive health. 

When we first formed the company in 2001, two of our first clients were Vancouver Coastal Health's Condomania, and what was known then as Planned Parenthood BC, now Options For Sexual Health.

But today I am reminded also, a lesser known campaign we did in that first year of business for Deltassist. Our intended audiences was young women in Delta, and so, we gathered a few together and brainstormed what kind of campaign would work for them. 

The result was this image at left, which was playful enough to catch their attention, but had it's serous side on the reverse: 

"Going Fishing?" asks the goldfish in the condom on the front. "Careful what you catch" is what is says on the back. Followed by "Does he call you cold fish for playing safe? Tell him to be a good sport. Put it on because you can't put it back."

This little card proved very popular, and our ad hoc focus testing revealed that young gay men also liked it! 

Without being too hard sell, it answered fears that some young women and gay men felt about being the one to insist on protection, and the humour was an effective way to make the message memorable.

We have a lot to thank that group of girls in Delta for, as it set the tone for all our work to follow, we take a documentary approach to advertising in as much as we ALWAYS go to the audiences we want to reach to get insights into what mode and message will have meaning for them. We do this to be effective, of course, but it also is an important part of our Hello Cool World philosophy, empowering communities is as important to us as completing our 'deliverables' to clients.

Read More...

Tag(s): Sexual Health, World AIDS Day

Planned Parenthood in the US goes Pink for Obama

By Katherine Dodds On November 07, 2012 | 0 Comments

It's the day after the US election, and Planned Parenthood declares Obama Reelection Is ‘Resounding Victory for Women’

Planned Parenthood Action Fund president literally jumping for joy when the news of Obama's reelection broke! 

Note: all images from Planned Parenthood Action's Live Election blog.

“This is a resounding victory for women. More than ever before, women’s health was a decisive issue in this election. Americans today voted to ensure that women will have access to affordable health care and be able to make their own medical decisions,” said Cecile Richards, President of Planned Parenthood Action Fund.

Pictured Above: Online HQ for the PP get out the vote! 

Here in Canada we were watching through the news and sites like this, and on my Facebook stream there seemed to be a collective sigh of relief. It also got me exploring the Planned Parenthood US sites a bit more and seeing the many connections with the work here in Canada. We at Hello Cool World through our work, and through this That's So Sexy blog, have been working in BC with Options for Sexual Health since it was Planned Parenthood BC. Now, our Canadian National organization, which is still connected with the international Planned Parenthood Federation is called the Canadian Federation for Sexual Health.

And we do have a lot of work to do here at home, as we have a Prime Minister that is our crazy equivalent to Mitt Romney. More on that in future blogs!

If anything this US election brought the issues of gender and reproductive health and rights front and centre in all progressive's minds. And that is, IMHO, a good thing. Also for Canadians.

Read More...

Tag(s): Cervical Cancer Screening Program Campaign, Feminism, Gender, Sexual Health

HBO's Girls Gets Everyone Talking About Sex

By Michelle Reid On May 16, 2012 | 0 Comments

Over on the LACE Campaign blog, we've been talking about HBO show Girls and it's realistic approach to talking about HPV. But it's worth a second look on the That's So Sexy blog, because it's tackling so many sexual topics in engaging, realistic ways that are seldom seen on TV.

Only five episodes into the series, Girls has already tackled STIs, condoms, abortion, fetishes, sexting, and a range of emotions and responses to sexual scenarios. Unlike it's predecessor, Sex and the City (another show about four female friends in New York), the sex is seldom glamorous or multi-orgasmic. Instead, it reflects the experiences of many young women who are figuring out their sexuality: uncertain, experimental, and sometimes disappointing.

Read More...

Tag(s): That's So Sexy, Sexual Health

• Move
• Close

Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.

Introducing the New and Improved That's So Sexy!

By Michelle Reid On April 10, 2012 | 0 Comments

We're leaping into spring with a fresh new take on That's So Sexy!

Since its launch in early 2011, That's So Sexy has been a place to share our work on positive, empowering sexual health campaigns, something we're passionate about at Hello Cool World. We've been glad to work with so many partners on sexual health campaigns that make a difference, and you can still learn all about those here by clicking on the links above. But since we're always discussing sex, health and social marketing around the office, we thought this would be the perfect venue to take those conversations and ideas online to share with all of you!

Over the next few weeks you can look forward to plenty of new content on That's So Sexy- we'll be sharing articles, interviews, videos and more. While we're not working exclusively on sexual health projects, there are plenty in our network and beyond that we'd love to share with you. We want to make this little online space a place where you can not only find great information, resources and news, but also some thought-provoking discussion and ideas. 

Read More...

Tag(s): That's So Sexy

<<First <Prev   1   2   3   4   5   Next>  Last>>