Media Activism (1)

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We're in the News Today!

By Katherine Dodds On March 16, 2011 | 0 Comments

Vancouver social marketer touts sexy messages and grassroots involvement. Argues fear-based campaigns don't work as sexually transmitted infections on the rise.

Vancouver Courier's Cheryl Rossi writes about Hello Cool World...

Check out today's Vancouver Courier for the article on our campaigns around sexy sex ed! The article talks about our favorite client cohorts -- Opt, LACE Campaign and Cindy Masaro's new research project!

As quoted HCW founder Katherine Dodds says: “It’s about wanting to actually have an impact on peoples’ sexual behaviour in a sense that positively impacts their lives and makes safer behaviours desirable, not all about disease and dreadfulness".

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Tag(s): Media Activism, Options for Sexual Health, LACE campaign

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

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