When we turned 10 years old we did a campaign with Opt to help celebrate their 50th Anniversary. Now we're a teenager (13 years of Hello Cool World!) and we' thought we'd revisit these ads again. As far as we know our ad is the only example of a full frontal UNWRAPPED condom that's been on TV! : )
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
I'm young, female, Aboriginal, and pro-choice, and that's why I voted against Harper.
Today, May 2nd, is the general election in Canada. It's hard for me to focus on anything else because the last few weeks have been so inspiring: seeing so many people of all ages come together to challenge voter apathy with insight and innovation. I'm hopeful that today will be a landmark election in Canadian history, one that demonstrates we aren't apathetic about how our country is led. You might know that in the last election, two out of five eligible voters didn't vote; only one in five voted for the current Prime Minister. In comparison, this election saw the highest-ever numbers of advance voting.
Why am I talking about the election on That's So Sexy? Because the personal is political, and your sexual health (and choices, and freedom!) are political issues. Stephen Harper has done terrible things for reproductive and sexual health while in office, many that directly impact Canadian women everywhere.
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
This website & blog is a space to showcase our Sex Ed clients and reflect on our work and philosophy around sexual health and advertising. It's a portal to campaigns, but it's also an exploration of our process, as well as our beliefs around what works to promote safer sex, healthy relationships & sexual rights, and why we think the key to being effective is to address "the pleasure deficit" in sexual health education.