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February 09, 2011

Ready for Pleasure!

By Michelle Reid

I was pretty surprised to find myself spending a weekend as a model- not to mention modelling while holding condoms with the help of my sexagenarian parents! But that’s what I was doing in November on the Ready for Pleasure shoot with Options for Sexual Health (Opt) and Hello Cool World.

Hello Cool World and Opt have worked together for years to create sexy advertising that promotes Opt’s sexual health services, education programs and advocacy- you can check out some of the campaigns we’ve created. With both organizations celebrating major milestones this year, as we turn 10 and Opt turns 50, we’re definitely ready for pleasure!

With the theme of getting ready for pleasure in mind, the team created amazing photos that reflected Opt’s values and services. They’re about giving everyone the tools and information they need for sexual pleasure, and the photos reflect the diversity of sexual expression and sexuality throughout the lifespan that Opt is passionate about!

My parents and I modelled for a few different shots, including a series of my mom and I re-enacting the endless safer sex conversations we had during my teenage years (art imitates life!), but I primarily worked with Opt as the youth engagement coordinator.

I started with in April when I was still a Public Health grad student seeking a practicum site. At the time they were working with Hello Cool World on the sexy “We’ve Got a Room for You” ads that you now see on buses everywhere. It was amazing to watch the results of that shoot unfold, so you can imagine my excitement when I joined in as a model on the November shoot—and my nervousness at trying to live up to those steamy bus ads!

Flash forward a few months and I'm now in the offices of Hello Cool World, looking at the finished products of that shoot. They make a great statement about Opt's values and Hello Cool World's sexy approach to advertising, and we hope that they inspire you to get ready for pleasure- whatever your pleasure may be!

Tag(s): Hello Cool World, Pleasure Management, Sexual Health

Recent Blogs: (Safe) Sex in Advertising Today is World AIDS Day Planned Parenthood in the US goes Pink for Obama More... Recent Blogs by Michelle Reid: HBO's Girls Gets Everyone Talking About Sex Introducing the New and Improved That's So Sexy! Orgasm Inc & Dating Confidential in the Georgia Straight! Subscribe to RSS Feed

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