March 16, 2011
We're in the News Today!
By
Katherine Dodds
Vancouver social marketer touts sexy messages and grassroots involvement. Argues fear-based campaigns don't work as sexually transmitted infections on the rise.
Vancouver Courier's Cheryl Rossi writes about Hello Cool World...
Check out today's Vancouver Courier for the article on our campaigns around sexy sex ed! The article talks about our favorite client cohorts -- Opt, LACE Campaign and Cindy Masaro's new research project!
As quoted HCW founder Katherine Dodds says: “It’s about wanting to actually have an impact on peoples’ sexual behaviour in a sense that positively impacts their lives and makes safer behaviours desirable, not all about disease and dreadfulness".
That kicked off a long-term partnership with Options for Sexual Health. That union most recently resulted in a campaign called That’s So Sexy to promote condom use in two TV ads, one aimed at heterosexual pairings, the other homosexual
You can see our PSAs on this website.
The article goes on to talk about the how HCW came about and our association with LACE Campaign and Cindy Masaro's research project. Watch for more on all of this in coming months!
Read the whole article here!
http://www.vancourier.com/Vancouver+social+marketer+touts+sexy+messages+grassroots+involvement/4450308/story.html#ixzz1GpOg6M3g
Tag(s):
Media Activism,
Options for Sexual Health,
LACE campaign
Recent Blogs by Katherine Dodds:
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