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February 14, 2014

(Safe) Sex in Advertising

By Katherine Dodds

Sexy Ads 'unwrap' the mystery of safer sex!

When we turned 10 years old we did a campaign with Opt to help celebrate their 50th Anniversary. Now we're a teenager (13 years of Hello Cool World!) and we' thought we'd revisit these ads again. As far as we know our ad is the only example of a full frontal UNWRAPPED condom that's been on TV! : )

That's So Sexy - Hetero Version from Hello Cool World on Vimeo.

That's So Sexy - Gay Version from Hello Cool World on Vimeo.

We still think there's a need to be sexy when we promote safe sex to young people. Why? Because sexy is used to sell everything else. It's just plain silly to think that it shouldn't appear in condom ads.

What do you think?

Give us your comments! 

Tag(s): HIV AIDS, Sexual Health, Sexuality Rights, Social Justice

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