Back to School

During our longstanding relationship with Opt, we created a ‘Back to School’ styled flyer delivered to 1.3 million homes—the biggest direct mail sexual health campaign ever unleashed in BC! This campaign's main purpose was to promote advocacy for sexual health education in BC schools. We created the flyer, and bus ad and a campaign website, and held an interactive online contest. We did receive several requests to buy our fictional Sex Educator ‘action figure’, parodying a popular doll fashioned after real-life sex educator Saleema Noon! In a recent photoshoot for Opt we again created imagery for their School Sexual Health Education programs, again with a humourous touch!