Posted by Hello Cool World

Winner! "You Are Not Alone"

18 May 2018

BC Society of Transition Houses wins the BC Association of Broadcasters 2018 Humanitarian Award for Ad Created by Hello Cool World

We are excited and proud to announce that the BC Society of Transition Houses is the recipient of the BC Association of Broadcasters  2018 Humanitarian award for the “You Are Not Alone” videos we created for them in March of last year.

The award was announced last night at BCAB 71st Annual President’s Dinner & Awards Gala held in Kelowna. Established in 1980, the Humanitarian Award was created to help charitable organizations communicate their message, recognizing the need to relay information that has a positive impact on all British Columbians. 

A Multi-Language Outreach Campaign for Women Experiencing Violence

The "You Are Not Alone" campaign reached out to women in five languages, hoping to be a lifeline to immigrant and refugee women who may have not known what transition houses offer. There are over 100 transition houses all over BC offering free support and shelter for women and children who are experiencing violence. 

For this campaign it was important to us to not create something scary or sensational. We wanted to reassure women, to allay their fears, and support them to "make the call." There is a clean safe place where they can get support to start over, with both community and the privacy of their own room. The main message is: "you are not alone, and we are here for you."

See all the videos and campaign materials at: www.bcsth.ca/youarenotalone

We also want to thank the Hello Cool World team who created this ad: Director Kat Dodds, Assistant Director Bella Sie, Director of photography Lindsay George, Facilitator/photographer Jen Sungshine, and all the women who acted in it, including our own Maggie Wang and Sandy Haksi.  Big thanks to those who leant their voice and helped with translations: Rozita Jalilli, Abeer Hattab, Swinder Singh and Maggie Wang. Post-production assistance from D'Arcy Hamilton, voiceover recording by John Sawa, and final sound mix by Jenn Lewis. And of course many thanks to our client liaison co-creator Hannah Lee who brought us all together in the first place. 

This campaign had a modest production budget, and rolled out on TV, Radio, online and in print including interior bus cards, ads in restaurants. Through sponsorship, with in-kind and by optimizing all free PSA space on TV stations, we were able to leverage a very tiny ad buy budget into a campaign worth many hundreds of thousands of dollars. With this award comes much more airtime for this ad, and will serve to enhance its impact for women immeasurably. 

Need Help? Call VictimLinkBC 1-800-563-0808 for services in 140 languages

A HUGE THANK YOU TO THE BC ASSOCATION OF BROADCASTERS!

FULL CREDITS FOR "YOU ARE NOT ALONE" 

ACTORS IN PSA

Raj Chahal
Baharnaz Dehnadi
Christine Gavin-Bartlett
Sandy Haksi
Swinder Singh
Parveen Sohal
Maggie Wang

TRANSLATORS & VOICE OVER ARTISTS

Abeer Hattab - Arabic
Rozita Jalilli - Farsi
Swinder Singh - Punjabi
Maggie Wang - Mandarin

BCSTH PROJECT TEAM

Hannah Lee - BCSTH Contact, Graphic Design
Louise Godard - BCSTH Contact
Frances Robinson - Location Liaison

HELLO COOL WORLD TEAM & CREW

Katherine Dodds - Director
Jen Sungshine – Facilitator & Photographer

Bella Sie -  Assistant Director, Editor
Lindsay George - Director of Photography (Transition House shoot)
D'Arcy Hamilton - Director of Photography, (Conference shoot) Editor

John Sawa - Sound Recordist on location
Jenn Lewis, Maple Syrup Sound - Audio Post-Production

Blanka Smekal - Food Stylist

Terry Sunderland Graphic Design

MEDIA SPONSORSHIP – SPECIAL THANK YOU TO

Maya Harada Lamar Transit Advertising
Kristie Cordwin NewAd
Stephanie Kaye & Jerome Gignac Radio CBS
Vince Sara Omni TV
Irwin Oostindie & Pam Bentley Vancouver Cooperative Radio
Haissam Nasser, Nota Arabia Radio
Ebby Mohseni, Vancouver Persian Radio (VPR), 93.1 REDFM
Graham St.Eloi, CIVL Radio - 101.7 FM (Punjabi)

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