Educational

Micronutrient Forum

Project Description

We created a signature illustration for the Micronutrient Forum to use in promoting their upcoming Micronutrient Forum Global Conference, October 24-28 in Cancun, Mexico. Drawing on Mayan themed iconography, attention is drawn to women and girls, as the theme of the conference is "Positioning Women at the Centre of Sustainable Development. We look forward to extending this theme and illustration style as the conference approaches.

Drawing Wisdom

Project Description

Drawing Wisdom is a Hello Cool World collaborative project co-founded by Jada-Gabrielle Pape (Saanich & Snuneymuxw Nations) and Kat Dodds (fifth generation Irish/Scottish Settler descent).  We make films, launch campaigns, hold workshops, and create teaching resources. All designed to celebrate Indigenous resilience. www.DrawingWisdom.ca

 

Generation Hep

Project Description

We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.

Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families

Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding

Sisters Speak

Project Description

Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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Honouring Our Voice

Project Description

After doing a similar book about HIV last year for Chee Mamuk, Honouring our Journey, this new book focuses on the stories of those living with and affected by hepatiis C. Honouring our Voices uses photography and storytelling to impart important health information about how to test for and treat Hep C, wth moving stories about First Nations individuals and their experiences deadling with this disease. 

TB Germ A Cunning World Traveller!

Project Description

TB Germ — A Cunning World Traveller was created in collaboration with the TB Services team at the BCCDC with support from the BC Lung Association. This project is in six languages, English, Mandarin, Punjabi, Vietnamese, Korean and Tagalog and launched on World TB Day 2015. Now in the process of being evaluated the animation can be viewed in all languages on the BCCDC website and our vimeo channel.

SACY: Youth Substance Abuse Prevention in Vancouver

Project Description

SACY (School Age Children and Youth) is an extremely effective program run by the Vancouver School Board and Vancouver Coastal Health that educates about substance use and abuse. The aim is to empower youth to speak up, get smart, stay safe, and to get support when they need it. For this project, the Hello Cool World team collaborated with the SACY coordinator and several facilitators to bring together diverse high school students from all over Vancouver. The goal was to make an up-to-date conversation starter, that feels real and that is clearly about Vancouver. This was done to fill a need for materials that reflected local youth's concerns and contained their voices. For this reason we named the video "Share your Voice."

That's So Sexy - Gay Version

Project Description

We made two PSA's, a gay and a straight version, that contain full frontal condoms! (i.e. unwrapped). These were made by David Ng in partnership with Opt with funding from the Vancouver Foundation. We re-edited them during our 10th annivesary and Opt's 50th celebrations and aired them on CBC TV on Valentines day 2011.

Client & Partners Hello Cool World, Options for Sexual Health

Being There: Teaching Video around HIV Testing

Project Description

Being There is a teaching video for health care providers. Beyond the mechanics of administering an HIV test, this video brings to life the experience of diverse people living with HIV and health care providers who have had to give an HIV diagnosis. It looks at the social and emotional factors that need to be understood to give good care to people who are often marginalized and stigmatized. We cannot show clips from this video for confidentiality reasons; however, it is being used widelyand was very well received.

"Working with the Hello Cool World team has been an exceptional experience.  They were able to take a complex clinical topic and turn it into an though-provoking and engaging educational experience that is consistently described as “brilliant”."
Elizabeth Elliot, RN, MN. Director of Nursing, Manager of Professional Practice, BCCDC (at the time of the video's production)

Full Page Magazine Ads

Project Description

For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.

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