Branding

Living Well

Project Description

This video was created for the First Nations Health Council (FNHC) and was shown at Gathering Wisdom X conference in May 2018.
Often, what are described as the ‘determinants of health’ are really the determinants of disease -- through this work we will take a strengths-based approach, that will connect the work being done by the FNHC, all the regional representatives, and health directors to the ‘social determinants of resilience’, put in its most simple terms:  What it means to be Living Well.
 

Antibiotic Wise: Say NAAAH! Campaign

Project Description

We have teamed up with Antibotic Wise and the BC Centre for Disease Control on their "Say NAAAH!" Campaign. It is important to only use antibiotics when they are needed. While antibiotics are warranted for some dental procedures, many toothaches and oral infections do not require antibiotics. However, based on your procedure and medical history, your dentist may recommend an antibiotic. Always let your dentist know about any medical conditions or changes to your health. In addition, antibiotics do not work for viruses like the flu. These two campaigns have been getting high visibility on the Vancouver transit platforms and in buses! We have also created several videos.
 

Jordan's Principle in BC

Project Description

Jordan's Principle is meant to prevent First Nations children from being denied essential services or experiencing delays in receiving them. We created campaign materials to communicate about Jordan's Principle in BC, including video and radio ads, brochures, print materials, editorials, and more. We also developed a social media advertising plan.

 

 

FNTC Talks Tech

Project Description

We made these short, sharable films in collaboration with the First Nations Technology Council to help position them as a culturally safe way to look at how technology, innovation and entrepreneurship can benefit indigenous people and communities. We also created their cool video banner on their new website! 

 

 

Fostering Connections - Video

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. In addition to print and other materials, we produced 5 videos featuring the amazing stories of BC families: Mitchel, Russell and DarrellLeslie and James, Guy and the longer mini-doc shown above.

 

 

 

 

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)

Fostering Connections

Project Description

In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. Featuring the amazing stories of BC families supporting young people in their care, we developed the messaging and creative, and ran the advertising campaign. We also produced four 30 second videos and a longer mini-doc.

Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)

Give Something Big

Project Description

After a successful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.

Take Back the Day

Project Description

In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.

In 2019, we adapted the video from its Flash-developed origins to a contemporary format, and added new material. The campaign site is now over but Inter Pares continues to support Mother's Day donations in the spirit of the original holiday.

Get Checked Online

Project Description

GetCheckedOnline.com is a new, online STI/HIV testing service. We developed the overarching brand 'storyworld' and a range of promotional materials tailored to different communities, in close consultation with the BCCDC and stakeholders from regional health authorities. Three distinct concepts were put forth for audience focus testing which were then honed into the final designs that launched in January 2016 in the first phase of the program's expansion.

Client Clinical Prevention Services division, BC Centre for Disease Control

Generation Hep

Project Description

We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.

Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families

Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding

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