Strategy

Love Intersections

Project Description

Love Intersections started as a blog project between several queer people of colour (QTIPOC) who were looking for an avenue to respond to the racism experienced from and within the queer community. As a group of cutiePOC activists, artists, and friends, we find reprieve in creative and meaningful ways to build solidarity across communities through the language of love and empathy.
Our passion for social justice ties together our multifaceted dimensions of identities ranging from feminist, sex positive, racialized, settler-colonial and queer experiences. Our work is situated on the unceded, occupied, ancestral and traditional lands of the Coast Salish peoples – with gratitude for the Musqueum, Squamish, Stó:lo and Tsleil-Waututh nations.
At the heart of our project, Love Intersections fundamentally operates from an anti-oppression framework – where we extend our lens to share stories of people living, breathing, surviving and dancing in the social margins. In order to promote visibility and intersectional representation on people navigating differences in race, class, gender, sexuality, dis/ability, age, spirit and spirituality, we invite you in to make artful social change with us through the radical act of storytelling.
We embrace our collective evolution – revolution – as flawed and complex human beings who fall and make mistakes. We can only hope to pick ourselves up, elevate one another, cultivate compassion, make more mistakes, and tell our stories.
Hello Cool World's David Ng is co-founder of this project.

Celebrate Health

Project Description

We created this First Nations focused campaign for Immunize BC with the goal of ensuring that the message was positive and celebratory rather then fear-based. We collaborated with the First Nations Health Council, who put us in touch with Andrew Dexel who licenced his wonderful artwork to the campaign. We also did a radio ad with Dr. Evan Adams doing a voice over and the music of Cheryl L'hirondelle.

"Don't Forget What's Inside" - LACE PSA

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
 
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.

Picturing Transformation Nexw'áyantsut - Book

Project Description

Hello Cool World founder Katherine Dodds, along with artist photographer Nancy Bleck and Squamish Nation Chief Bill Williams have authored this gorgeous coffee-table book that is filled with Nancy Bleck's photographic artwork. Bleck, along with Williams and the late John Clarke, co-founded the Uts'am Witness Project in 1997. This book showcases artwork from before, during and after this decades long project and tells the story of how this cross cultural collaboration resulted in the saving of a rainforest, now returned to its' ancestral name of Nexw'átantsut, meaning 'place of transformation." We also produced multiple short films to share the story.

Being There: Teaching Video around HIV Testing

Project Description

Being There is a teaching video for health care providers. Beyond the mechanics of administering an HIV test, this video brings to life the experience of diverse people living with HIV and health care providers who have had to give an HIV diagnosis. It looks at the social and emotional factors that need to be understood to give good care to people who are often marginalized and stigmatized. We cannot show clips from this video for confidentiality reasons; however, it is being used widelyand was very well received.

"Working with the Hello Cool World team has been an exceptional experience.  They were able to take a complex clinical topic and turn it into an though-provoking and engaging educational experience that is consistently described as “brilliant”."
Elizabeth Elliot, RN, MN. Director of Nursing, Manager of Professional Practice, BCCDC (at the time of the video's production)

LACE - First Nations Focus

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.

Planetahead

Project Description

We created the Planetahead.ca original site and concept for Condomania.

Inter Pares Branding

Project Description

We are so proud to have done the branding project for our longterm client Inter Pares. Informed by a deep process which included a communications audit, market research and workshops with staff as well as interviews with donors, board members and counterparts their new logo and materials launched! 

The Super Power Project

Project Description

The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.

Full Page Magazine Ads

Project Description

For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.

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