First Nations (25)
By David Ng On March 14, 2013 | 0 Comments
The much anticipated Day 3 of the #CDC2013 #FNhealth conference has finally arrived!
We were looking forward to Day 3 because the presentations today covered the topics of HIV/AIDS and harm reduction. Kathy Wrath talked about doing harm reduction in small communities, and a lot of the stigma and misinformation about harm reduction that exists in communities. She pointed out an interesting fact that drug users are often the biggest opponents to harm reduction! So in order to "do" harm reduction effectively in communities, we have to consider how and where people are receiving care. Who are they listening to and where are people going to receive help? Kathy explored a part of grassroots outreach that is fundamental to reaching people - using peer groups. By using existing social networks, we can meet people where they are.
David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. Now an accomplished videographer passionate about the issues of gender and power, he is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.
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By Katherine Dodds On March 11, 2013 | 0 Comments
Welcome Wagon + Announcement
From Guest Blogger Maria Martin
Hi everyone!
My name is Maria Martin and I am a new intern at Hello Cool World
headquarters. Similar to my predecessor, Linh Tra, I, too, am a
Nursing student at Vancouver Community College. I am in my fourth year
and currently doing my public health clinical rotation. I am doing a
project for HCW about health promotion as part of my clinical so stay
tuned and curious.
Hello Cool World team will be at the Community Health Associates
Meeting on March 12-14. We are invited to the conference to display
our work with First Nations on health promotions so come by our table
to chat, check out our portfolio, or be part of our live broadcast. We
will be at the helm of the social media component, tweeting and
blogging live. Follow us on Twitter (#CDC2013, #FNHealth) Facebook, or on our site.
We are also doing interviews so this is an opportunity to plug your
work or projects and meet the Hello Cool World team. Anyone attending
feel free to come by our table to learn more about whom we are, what
we do, and what Hello Cool World can do for you or your organizations.
Let’s connect and stay cool. MM
Check out more about Hello Cool World Media projects here.
More about what we are up to at the conference below the break!
Tag(s):
Be The Media,
Blogging,
Chee Mamuk,
First Nations,
health promotion,
Harm Reduction,
Health/Health Advocacy,
Hello Cool Workshops,
Hello Cool World,
HIV AIDS,
HPV,
I Have Immunity
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
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By Katherine Dodds On July 18, 2012 | 0 Comments
At Hello Cool World we put one operating principle to work on all our projects, borrowed from the wisdom of social marketing: representing real people is the best way to reach real people (AKA your intended audience) with any campaign. Even better to engage with intended audiences in order to build all aspects of the campaign. We were hired in 2009 by the BC Cancer Agency to create a social media campaign to promote cervical cancer screening, i.e. Pap tests. What we created was the LACE Campaign.
Below: Jolene Andrew original LACE "Action Team" member
The audience we focused on evolved as the brand framework emerged. LACE stands for "Live Aware Create Empowerment" and the symbol of LACE can be any colour, any size tied on as a reminder for every women to get her Pap. In our early campaign development we were reaching out to young women in BC, who were often not getting their Pap tests when they should. Other communities who are underserved with regular Paps include immigrant women and Aboriginal women. We pulled together an "action team" of diverse young women representative of immigrant, settler and Aboriginal communities, and got to work creating photo & video content to build a presence in the wider community.
We built the brand to be adaptable and we were thrilled when the campaign did resonate with the very communities we were trying to reach, not only young women but in our first year we also connected wtih a group of South Asian students who helped us create Punjabi materials and set up a phone line. And we were very excited that (thanks in part to Chee Mamuk's outreach on our behalf) we signed up eight First Nations Health Centres, and in 2011 we had sixteen! This is a significant number given the total number of Aboriginal health centres and clincis in BC.
As we gear up for another year of LACE Campaign's promotion of Pap Awareness Week 2012 (#Pap12 happening October 22-28) I am thinking again of our 2010 LACE contest winner Lee-Anne Deneault of the Q’wemtsin Health Society (QHS).
Right: Candace & Lee-Anne from QHS
What is significant about her being the winner, is that not only were materials created that resonated with Aboriginal communities, strong Aboriginal familes were positively represented as role models for all women in BC. In addition, as we were getting behind the scenes video documentation we uncovered a real life story - elder Violet herself is a survivor of cervical cancer, and a strong supporter of Pap tests. Watch a video of Lee-Anne's and her community's story after the jump!
By Katherine Dodds On March 30, 2012 | 0 Comments
MARCH MADNESS ENDS! 65_REDROSES HEATS UP AND HCW WORKSHOP ON SOCIAL MARKETING FOR RED ROAD HIV/AIDS NETWORK!
Things have been mighty busy around Hello Cool World headquarters lately, with most of our major clients having deadlines to match the end of the fiscal year (AKA today!). We last calculated that we send over 30 separate projects to print, and that's not all... Here's our ad in the Georgia Straight for the special screening of 65_RedRoses tomorrow at UBC's Norm Theatre.
This marks the launch of our 'alternative' theatrical release of the new cut of the film, and is especially poignant because it happens to be Eva's birthday.
65_RedRoses fits our multiple mandates of promoting films for social causes and health marketing. We're developing the #4Eva free moblie app to encourage everyone to become an organ donor, and to share the campaign on their social networks. It will launch by the time the film premieres in the US on OWN on May 3.
Still, yesterday we found time to do a social marketing workshop for The Red Road HIV/AIDS Network, which was surprisingly energizing considering what a week/month it's been. The room contained more than a few familiar faces, as we have just locked an HIV testing video we made for the BCCDC street nurse team (The team behind Bevel up). But conversations around social change theories are among my favorite activities, and it was a lively group.
The video we just wrapped (with the help of our cohorts Devon and Andrej at Storybubble) is called "Being There". It's meant for internal use to train nurses in the context and conversations around HIV testing. The client-centred focus of all the modules in the video, and the topic of our workshop for Red Road - social marketing - are deeply entwined philosophically.
"Listen first" is the guiding principle in both. As Charlotte says in the video when asked what her advice to nurses who have to give an HIV positive diagnosis: "Walk with this person from day one of their HIV, you really gotta walk with them. You don’t know what they’ve been through, just help them. They’re going to be your best teacher. Let them be your teacher."
By Katherine Dodds On January 19, 2011 | 0 Comments
GOOD BUSINESS 2011! I admit I started 2011 feeling a bit tired — overwork and a family tragedy overshadowed New year's eve, and we began 2011 with a cornucopia of deadlines. But this morning I finally got to the post office to pick up a package that had been sitting in postal limbo while I was out of town. Opening it up I was inspired! A gift from Mark Achbar & Siobhan Flanagan, it is a very cool book called "Business Model Generation". The geek in me crowed with glee. It reminded me what all this busy-ness was for... and how we got here.
The story I like to tell is how seeing Manufacturing Consent, the film about Noam Chomsky & the media that Mark Achbar & Peter Wintonick made in '92, is why I went into media. And working with Mark on his next big film -- The Corporation -- is why I started a company (a tiny corporation that is not publicly traded!) And of course Adbusters was my training in advertising, and Naomi Klein's No Logo inspired me to fight the big brand bullies, but, as with Manufacturing Consent -- my sense was that the power beneath all this corporate media, publicity and advertising could not be left in the hands of only those seeking profit alone.
We bagan our mission to unleash the power of branding to do good.
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