I Have Immunity

Client: ImmunizeBC, BC Centre for Disease Control

Hello Cool World created diverse series of campaign materials to promote immunizations to province-wide audiences. Deliverables included web videos and print materials that were designed for public engagement and outreach.

We also had comprehensive media buying campaigns for radio, TV, online, and print. Hello Cool World supported ongoing community engagement, recruiting storytellers and representing the campaign at local events.

Leading the Way

Client: Chee Mamuk, BC Centre for Disease Control

We created a booklet that features photos of First Nations leaders in BC and their inspiring quotes about about the HIV epidemic in their own communities, with recommendations for action.

We attended a conference in Northern BC to conduct a photo shoot and gather their comments. The purpose of the booklet is to raise awareness and inspire others to step forward and speak about HIV.

WAVAW Brochure

Client: Women Against Violence Against Women

For our longstanding client & cohort who have been providing victim support services in Vancouver since 1982, we created a brochure to assist in outreach.

Take Back the Day

Client: Inter Pares

We created a Mother's Day tribute card campaign that tied into the peace and justice origins of the holiday. We designed the cards and website, and created an animated short video.

In its 2nd year, we helped organize Fair Trade flower give-aways on May Day weekend in honour of all our working mothers.

Give Something Big

Client: Inter Pares

We created a charitable gift campaign for the holiday season along with a short video PSA. We designed the cards and website, and produced a Flash-based "Do-It-Yourself" engine to make animated e-cards.

Digital Drum

Client: APTN (Aboriginal Peoples Television Network)

We conducted a grassroots marketing and outreach campaign for the launch of DigitalDrum.ca. We also made a fun Flash ad for the "Show Us Your Beat" video contest.

The Shock Doctrine Campaign

Client: Naomi Klein

We joined Naomi Klein's international viral online campaign for her book, The Shock Doctrine, and the tie-in short film by Alfonso and Jonas Cuaron.

Opt2Act Campaign Bus Ad

Client: Options for Sexual Health

We created a bus ad directed at young teens promoting an interactive contest on the Opt2Act website.

Opt2Act Campaign Flyer

Client: Options for Sexual Health

Delivered to 1.3 million homes, this flyer was the biggest direct mail sexual health campaign in BC. This campaign's main purpose was to promote advocacy for sexual health education in BC schools.

We did receive several requests to buy our fictional action figure, fashioned after real-life sex educator Saleema Noon.