Bevel Up: Drugs, Users & Outreach Nursing

Client: BC Centre for Disease Control (Outreach Street Nurse Program)

We consulted closely with the Street Nurse Team to come up with a grassroots strategy and integrated social media plan for optimizing the film as an educational outreach tool.

Bevel Up has become an international rallying call around issues of harm reduction.

The Big Picture & On The Map with Avi Lewis

Client: CBC Newsworld

We worked on viral marketing campaigns for both CBC Newsworld series "The Big Picture with Avi Lewis" and "On The Map with Avi Lewis." The campaigns featured targeted outreach, grassroots marketing materials, and a YouTube channel.

Radiant City

Client: Odeon Films

We supported the Canadian theatrical launch of this documentary about suburban sprawl, reaching out to environmental and smart growth organizations for support.

We had fun creating animated web buttons based on sprawl facts found in the film.

Manufactured Landscapes Campaign

Client: Mongrel Media (Canada), Zeitgeist Films (US)

Ed Burtynsky's photographs capture the effects of China's massive industrial revolution. Jennifer Baichwal's film captures Burtynsky's process and wanderings.

We brought it all to a wider audience in Canada and the US through our Hello Cool World network.

Battle In Seattle

Client: Alliance Films

We produced a short Flash ad for the Canadian theatrical release of the film about the 1999 WTO protests, and sent emails to our network.

The Corporation Movie Poster

Client: Big Picture Media Corporation

Canada's top-grossing documentary of all time. We created the key branding that has been used worldwide, as well as working with four international distributors to launch the film.

The Corporation Grassroots Outreach & Swag

Client: Big Picture Media Corporation

In addition to mainstream promotion, we worked with thousands of individuals and organizations to support our grassroots outreach strategy.

We created t-shirts, leaflets, buttons and stickers, as well as downloadable action items to use during the launch campaign.

Secrets

Client: Make Believe Media

During production for this one-hour documentary about the secret sex lives of today's teens, made for CBC television, we created video talkback questions and an online survey addressing the issues.

Results were used by the filmmakers and later made part of the website.

Winter Soldier e-Card

Client: Milliarium Zero Films

For the DVD re-release of this classic 1972 anti-war film, we developed a Flash blogcast and online viral outreach campaign.

The Green Chain

Client: Mark Leiren-Young

Tricia Helfer stars in Leiren-Young's first feature film as a director. We worked on publicity and our in-house photographer Nancy Bleck shot the production stills. We also designed the logo.

Scared Sacred

Client: Transparent Films

We created the key branding for the Scared Sacred launch campaign, and helped the filmmakers successfully release the film independently in theatres.

We also created the DVD packaging, designed the interface, and promoted its release through our Hello Cool World network.

Scared Sacred Blogcaster

Client: Transparent Films

In tandem with the outreach for the film, we created a blogcaster and several Flash films that could be easily incorporated into other people's websites and blogs.

The Take Promotional Items

Client: Alliance Atlantis, Icarus Films, Klein Lewis Productions

For its release in Canadian and US theatres, we organized benefit screenings, produced grassroots promotional items, and did outreach on and offline.

The Take Action Toolkit

Client: Alliance Atlantis, Icarus Films, Klein Lewis Productions

We created and distributed a free DVD toolkit for organizations with previews from the film and other grassroots materials to download.