Transmedia
"Don't Forget What's Inside" - LACE PSA
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
Picturing Transformation Nexw'áyantsut - Book
Project Description
Hello Cool World founder Katherine Dodds, along with artist photographer Nancy Bleck and Squamish Nation Chief Bill Williams have authored this gorgeous coffee-table book that is filled with Nancy Bleck's photographic artwork. Bleck, along with Williams and the late John Clarke, co-founded the Uts'am Witness Project in 1997. This book showcases artwork from before, during and after this decades long project and tells the story of how this cross cultural collaboration resulted in the saving of a rainforest, now returned to its' ancestral name of Nexw'átantsut, meaning 'place of transformation." We also produced multiple short films to share the story.
Publisher Figure 1 Publishing
LACE - First Nations Focus
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.
Client & Partners BC Cancer Agency, Cervical Cancer Screening Program, Qwemptsin Health Society
Tags Transmedia Video Web Strategy Social Media Report Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
The Super Power Project
Project Description
The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.
Partnership WAVAW, Haisla Nation
LACE - Making Health Fashionable!
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
ImmunizeBC
Project Description
Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.
Client BC Centre For DIsease Control, ImmunizeBC
Tags Transmedia Video Web Strategy Social Media Report Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Safe Vibe
Project Description
Safe Vibe was a campaign launched by WAVAW during the 2010 Olympics in Vancouver to draw attention to the problem of predator sexual assaults in bars and night clubs. Using research about activating bystanders and a strategy to deflect victim blaming, we created catchy slogans empasizing our right to party safely: "Keep the vibe, fight the crime." The campaign included an outreach component where volunteers hit the streets at night to hand out materials and spread the word. We also produced a short video and campaign website.
The Corporation Film & Campaign
Project Description
The Corporation is Canada's top-grossing documentary of all time and winner of 26 international awards. We've done the branding for the film and campaign. We had a very successful crowdfunding campaign that raised money for the relaunch of the film for the 10th Anniversary which we are giving away to 1000 schools. The Corporation also partnered with Shadows of Liberty and Move to Amend to create a special mashup of our three films.
Educational Distributor Hello Cool World
Circles of Understanding
Project Description
Circles of Understanding is a program that educates the public about the history of residential schools in Canada. Over two years we did two photoshoots, the first with Elders and youth around the impact of residentials schools across the generations, and the second with celebrating resilience and the many accomplishments of indigenous people. These portrait photos and stories became content for a website and workshop and print materials. Excerpts pictured here are from the two brochures and, and 20 display banners.
Client & Partner Vancouver Aboriginal Community Policing Centre Society
65_RedRoses
Project Description
65_RedRoses is an internationally award winning documentary and an official selection of the Oprah Winfrey Network's Documentary Club. Co-directed by Nimisha Mukerji and Philip Lyall, the film follows the story of Eva Markvoort, a young woman with cystic fibrosis on the wait list for a double lung transplant. It was Eva's wish that the film be used to campaign for organ donation and CF Awareness. We created the international #4Eva campaign, and are distributing the film in Canada. We partnered with BC Transplant who licenced the film to be used freely by all high schools in BC.