Social Media
Antibiotic Wise: Say NAAAH! Campaign
Project Description
We have teamed up with Antibotic Wise and the BC Centre for Disease Control on their "Say NAAAH!" Campaign. It is important to only use antibiotics when they are needed. While antibiotics are warranted for some dental procedures, many toothaches and oral infections do not require antibiotics. However, based on your procedure and medical history, your dentist may recommend an antibiotic. Always let your dentist know about any medical conditions or changes to your health. In addition, antibiotics do not work for viruses like the flu. These two campaigns have been getting high visibility on the Vancouver transit platforms and in buses! We have also created several videos.
Client: British Columbia Centre for Disease Control
Tags Web Strategy Social Media Photography Non-Profit Digital Storytelling Graphic Design Marketing Campaign Health & Wellness Branding
Jordan's Principle in BC
Project Description
Jordan's Principle is meant to prevent First Nations children from being denied essential services or experiencing delays in receiving them. We created campaign materials to communicate about Jordan's Principle in BC, including video and radio ads, brochures, print materials, editorials, and more. We also developed a social media advertising plan.
Client: First Nations Health Authority
FNTC Talks Tech
Project Description
We made these short, sharable films in collaboration with the First Nations Technology Council to help position them as a culturally safe way to look at how technology, innovation and entrepreneurship can benefit indigenous people and communities. We also created their cool video banner on their new website!
Client: First Nations Technology Council
Real Aid Means No Blockade
Project Description
We created this animated infographic for Aid Watch Palestine. Special thanks to Maggie Wang and Ignacio Florez for all the volunteer hours they put in!
Aid Watch Palestine Aid Watch Palestine
Living With Cancer book
Project Description
We created a support book called "LIving With Cancer, Everyone Deserves Support" for First Nations and Métis people living with cancer in BC. This was a project created by partners First Nations Health Authority, BC Cancer Agency, the BC Association of Aboriginal Friendship Centres, and Métis Nation BC. It was funded by the Canadian Partnerhship Against Cancer. It was a real honour to interview all the amazing people pictured in the book.
Hello Cool World Hello Cool World
Give Something Big
Project Description
After a successful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.
Client: Inter Pares
Tags Video Web Social Media Non-Profit Fundraising Graphic Design Marketing Campaign Illustration Branding
Take Back the Day
Project Description
In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.
In 2019, we adapted the video from its Flash-developed origins to a contemporary format, and added new material. The campaign site is now over but Inter Pares continues to support Mother's Day donations in the spirit of the original holiday.
Client: Inter Pares
Micronutrient Forum
Project Description
We created a signature illustration for the Micronutrient Forum to use in promoting their upcoming Micronutrient Forum Global Conference, October 24-28 in Cancun, Mexico. Drawing on Mayan themed iconography, attention is drawn to women and girls, as the theme of the conference is "Positioning Women at the Centre of Sustainable Development. We look forward to extending this theme and illustration style as the conference approaches.
THE MICRONUTRIENT FORUM
Drawing Wisdom
Project Description
Drawing Wisdom is a Hello Cool World collaborative project co-founded by Jada-Gabrielle Pape (Saanich & Snuneymuxw Nations) and Kat Dodds (fifth generation Irish/Scottish Settler descent). We make films, launch campaigns, hold workshops, and create teaching resources. All designed to celebrate Indigenous resilience. www.DrawingWisdom.ca
WINNER! Operation Blue Sky People's Choice!
Generation Hep
Project Description
We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.
Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families
Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding