Branding

Generation Hep

Project Description

We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.

Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families

Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding

Sisters Speak

Project Description

Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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SACY: Youth Substance Abuse Prevention in Vancouver

Project Description

SACY (School Age Children and Youth) is an extremely effective program run by the Vancouver School Board and Vancouver Coastal Health that educates about substance use and abuse. The aim is to empower youth to speak up, get smart, stay safe, and to get support when they need it. For this project, the Hello Cool World team collaborated with the SACY coordinator and several facilitators to bring together diverse high school students from all over Vancouver. The goal was to make an up-to-date conversation starter, that feels real and that is clearly about Vancouver. This was done to fill a need for materials that reflected local youth's concerns and contained their voices. For this reason we named the video "Share your Voice."

"Don't Forget What's Inside" - LACE PSA

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
 
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.

LACE - First Nations Focus

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.

Agentic Logo

Project Description

We did a branding project for Agentic Digital Media, resulting in the logo design. Meant to convey an active, yet 'human' presence in an online world.

Client Agentic Digital Media

Tags Branding

Planetahead

Project Description

We created the Planetahead.ca original site and concept for Condomania.

Inter Pares Branding

Project Description

We are so proud to have done the branding project for our longterm client Inter Pares, launching a whole new logo and other materials. Informed by a deep process which included a communications audit, market research and workshops with staff as well as interviews with donors, board members and counterparts.

In 2019, we created animated motion logos to feature in Inter Pares' powerful video stories.

The Super Power Project

Project Description

The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.

Full Page Magazine Ads

Project Description

For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.

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