Non-Profit
LACE - Making Health Fashionable!
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
Opt- Options For Sexual Health
Project Description
Options for Sexual Health was one of our first clients -- back when they were still Planned Parenthood Association of BC. We leaped at the chance to branding when they decided on a name change. What we love about their new name is how the short form - Opt - is also a word that means what they stand for! Opt for choice, Opt for health.
Client Options for Sexual Health
Wise Women
Project Description
Wise Women is a beautifully illustrated booklet that hounours First Nations women and provides empowering information around HIV treatment and prevention. We created this for Chee Mamuk, and it was re-printed and distributed by Canadian AIDS Treatment Information Exchange (CATIE).
Client Chee Mamuk
ImmunizeBC
Project Description
Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.
Client BC Centre For DIsease Control, ImmunizeBC
Tags Transmedia Video Web Strategy Social Media Report Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Safe Vibe
Project Description
Safe Vibe was a campaign launched by WAVAW during the 2010 Olympics in Vancouver to draw attention to the problem of predator sexual assaults in bars and night clubs. Using research about activating bystanders and a strategy to deflect victim blaming, we created catchy slogans empasizing our right to party safely: "Keep the vibe, fight the crime." The campaign included an outreach component where volunteers hit the streets at night to hand out materials and spread the word. We also produced a short video and campaign website.
The Corporation Film & Campaign
Project Description
The Corporation is Canada's top-grossing documentary of all time and winner of 26 international awards. We've done the branding for the film and campaign. We had a very successful crowdfunding campaign that raised money for the relaunch of the film for the 10th Anniversary which we are giving away to 1000 schools. The Corporation also partnered with Shadows of Liberty and Move to Amend to create a special mashup of our three films.
Educational Distributor Hello Cool World
Circles of Understanding
Project Description
Circles of Understanding is a program that educates the public about the history of residential schools in Canada. Over two years we did two photoshoots, the first with Elders and youth around the impact of residentials schools across the generations, and the second with celebrating resilience and the many accomplishments of indigenous people. These portrait photos and stories became content for a website and workshop and print materials. Excerpts pictured here are from the two brochures and, and 20 display banners.
Client & Partner Vancouver Aboriginal Community Policing Centre Society
65_RedRoses
Project Description
65_RedRoses is an internationally award winning documentary and an official selection of the Oprah Winfrey Network's Documentary Club. Co-directed by Nimisha Mukerji and Philip Lyall, the film follows the story of Eva Markvoort, a young woman with cystic fibrosis on the wait list for a double lung transplant. It was Eva's wish that the film be used to campaign for organ donation and CF Awareness. We created the international #4Eva campaign, and are distributing the film in Canada. We partnered with BC Transplant who licenced the film to be used freely by all high schools in BC.
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