Photography
"HIV is not the end of the world" - Poster Series
Project Description
We did a poster series for Chee Mamuk featuring portraits and quotes from First Nations People in BC Living with HIV.
Client BCCDC Chee Mamuk
Tags Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Health & Wellness
LACE - First Nations Focus
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.
Client & Partners BC Cancer Agency, Cervical Cancer Screening Program, Qwemptsin Health Society
Tags Transmedia Video Web Strategy Social Media Report Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Full Page Magazine Ads
Project Description
For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.
Clients BCCDC, ImmunizeB, BC Cancer Agency, Inter Pares
Tags Educational Youth Web Strategy Social Media Photography Non-Profit Engagement Impact Production (Film) Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
LACE - Making Health Fashionable!
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
First Nations Technology Council STRONG Conference
Project Description
During the 2013 STRONG conference held by the First Nations Technology Council we conducted a spontaneous photoshoot with conference participants as well as video interviews. Photographer Nancy Bleck. FNTC is using these photos in their promotional materials.
Photograher Nancy Bleck
SACY: Connection is Prevention. Share Your Voice!
Project Description
SACY (School Age Children and Youth) is an extremely effective program in Vancouver high schools run by the Vancouver School Board and Vancouver Coastal Health, that educates about substance use with an aim to empower youth to speak up, get smart, stay safe, and to get support when they need it. For this project the Hello Cool World team collaborated with the SACY coordinator and several facilitators, to bring together diverse high school students from all over Vancouver. The goal was to make an up-to-date conversation starter, that feels real and that is clearly about Vancouver. This was done to fill a need for materials that reflected local youth's concerns and contained their voices. For this reason we named the video "Share your Voice."
Client Vancouver Coastal & VSB SACY Program
ImmunizeBC
Project Description
Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.
Client BC Centre For DIsease Control, ImmunizeBC
Tags Transmedia Video Web Strategy Social Media Report Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Circles of Understanding
Project Description
Circles of Understanding is a program that educates the public about the history of residential schools in Canada. Over two years we did two photoshoots, the first with Elders and youth around the impact of residentials schools across the generations, and the second with celebrating resilience and the many accomplishments of indigenous people. These portrait photos and stories became content for a website and workshop and print materials. Excerpts pictured here are from the two brochures and, and 20 display banners.
Client & Partner Vancouver Aboriginal Community Policing Centre Society
65_RedRoses
Project Description
65_RedRoses is an internationally award winning documentary and an official selection of the Oprah Winfrey Network's Documentary Club. Co-directed by Nimisha Mukerji and Philip Lyall, the film follows the story of Eva Markvoort, a young woman with cystic fibrosis on the wait list for a double lung transplant. It was Eva's wish that the film be used to campaign for organ donation and CF Awareness. We created the international #4Eva campaign, and are distributing the film in Canada. We partnered with BC Transplant who licenced the film to be used freely by all high schools in BC.
We've Got A Room For You
Project Description
Taking care of your sexual heath is sexy! That was the message we developed for Opt's 2010 Bus Ad campaign. This project entailed collaborative strategy development, focus testing, photography and graphic design. In addition we tied it in with Opt's 50th anniversary and our own 10th anniversary to create a provocative TV PSA which we aired for Valentines Day
Client Options For Sexual Health