Marketing Campaign

That's So Sexy - Gay Version

Project Description

We made two PSA's, a gay and a straight version, that contain full frontal condoms! (i.e. unwrapped). These were made by David Ng in partnership with Opt with funding from the Vancouver Foundation. We re-edited them during our 10th annivesary and Opt's 50th celebrations and aired them on CBC TV on Valentines day 2011.

Client & Partners Hello Cool World, Options for Sexual Health

Fish & Condom Card

Project Description

This one is a blast from the past! Still one of our favorites, this fish card was done for Deltassist Family Services in our very first year of business. We focus tested a group of young women (their target market) and this concept was born. We found the design was also popular with gay men! 

Celebrate Health

Project Description

We created this First Nations focused campaign for Immunize BC with the goal of ensuring that the message was positive and celebratory rather then fear-based. We collaborated with the First Nations Health Council, who put us in touch with Andrew Dexel who licenced his wonderful artwork to the campaign. We also did a radio ad with Dr. Evan Adams doing a voice over and the music of Cheryl L'hirondelle.

"Don't Forget What's Inside" - LACE PSA

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
 
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.

LACE - First Nations Focus

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.

Planetahead

Project Description

We created the Planetahead.ca original site and concept for Condomania.

Inter Pares Branding

Project Description

We are so proud to have done the branding project for our longterm client Inter Pares, launching a whole new logo and other materials. Informed by a deep process which included a communications audit, market research and workshops with staff as well as interviews with donors, board members and counterparts.

In 2019, we created animated motion logos to feature in Inter Pares' powerful video stories.

Full Page Magazine Ads

Project Description

For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.

Toward The Heart

Project Description

In 2012, we created a custom-built website to showcase harm reduction best practices, and provide resources and support. We came up with Toward the Heart as the identity—a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care. After the program grew considerably and BC declared a public health emergency in response to the overdose crisis, we re-launched the website in 2017. We continue to help create content as well as assist in social media outreach and ongoing site improvements.

Bevel Up Outreach (Film)

Project Description

Bevel Up, a film by Nettie Wild, follows the BCCDC outreach nurse team as they provide care for people in Vancouver's downtown eastside. The DVD includes extra materials that are useful in an educational context, and gives a human face to the idea of harm reduction. We worked on doing outreach on social media for the film, connecting it to communities interested in Harm Reduction. 

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